Chaiwat Kowitjindachai is thrilled with the sales figures after entering the luxury home market with the first project under the brand “Blessington Wongwan-Chatuchot” during the VVIP launch on November 25-26, 2023. Sales exceeded 100 million baht, driven by three main factors: location, value for money, and beautiful design that meets customer needs. He is confident that the luxury home market will continue to thrive as a new generation of wealthy buyers emerges as key consumers.

Mr. Chaiwat Kowitjindachai, CEO of Bless Asset Group Public Company Limited or BLESS, a developer of residential properties under the concept “Live your Blessed Life,” revealed that the launch of the Blessington Wongwan-Chatuchot luxury single house pool villa during the first VVIP event on November 25-26, 2023, received an excellent response from customers, resulting in sales worth over 100 million baht during the event, meeting the set target.

“Although the competition in that area is fierce, the sales achieved in just two days during the VVIP event mark a fantastic launch, reinforcing consumer trust in the BLESS brand,” said the CEO of Bless Asset Group. The “Blessington Wongwan-Chatuchot” project is the company's first foray into the luxury home market, and the initial booking figures reflect a positive response from customers. He believes the project will meet its sales targets, driven by the following key factors:

  • Location: The project is situated in a highly potential area in northern Bangkok, with convenient transportation links connecting major and minor roads, close to the Green Line BTS station at Kukut, and surrounded by amenities that enhance quality of life.
  • Value for Money: The luxury single house pool villa “Blessington Wongwan-Chatuchot” is the company's first project in the price range starting from 10-20 million baht*, offering usable space from 320-450 square meters on land sizes ranging from 60-106 square wah. The focus is on quality and construction standards, with meticulous attention to every detail. The company aims to design the functionality of the homes to maximize utility in every square meter. This is also the first time BLESS collaborates with over 10 leading brands such as TOSTEM, SCG, CHRISTINA, DAIKIN, and top swimming pool brands like S.Napa, all sharing the same commitment to create luxury single houses at the best value, delivering true value to homeowners and customers.
  • Beautiful Design - Conceptual Relevance: The “Blessington Wongwan-Chatuchot” project features luxury single house pool villas in Modern Irish Classic Style, designed for a private community of only 77 families. The design is inspired by the tranquil and beautiful town of Blessington in Ireland, emphasizing unique characteristics and an understanding of lifestyle. The goal is to make the "home" more than just a "residence" by gaining insights into customer desires and translating those needs into designs that meet consumer demands, ensuring every area of the house is functional and offers maximum privacy. Each house is located on the main road of the project, resembling a Private Central Park Lane, overlooking a central garden and providing relaxation under over a hundred large trees that offer shade and create fresh air.

In conclusion, Mr. Chaiwat commented that although the overall real estate market continues to face various challenges throughout 2023 and may extend into 2024, leading to a slow recovery for the business, the luxury home market remains relatively unaffected, particularly for luxury single houses in Bangkok and its vicinity, which continue to grow.

Alongside this, demand has increased steadily over the past three years and is expected to remain vibrant with the emergence of the “new wealthy” group, who are seen as potential customers with significant purchasing power in the market and are key players in the future economy.