Thai Airways International Public Company Limited and Jim Thompson have jointly launched a new amenity kit designed with an eco-friendly concept, containing premium amenities to provide exceptional comfort throughout the flight for business class passengers on Thai Airways.

Mr. Chai Eamsiri, CEO of Thai Airways, stated that this collaboration with Jim Thompson, a renowned Thai silk brand recognized globally, introduces a new amenity kit for business class (Royal Silk) passengers on international flights lasting four hours or more, excluding routes operated by Airbus A320. This initiative aims to provide an impressive new experience for passengers, featuring a fabric bag from Jim Thompson made from biodegradable materials that are environmentally friendly. The kit showcases six unique prints inspired by Thai art and culture as well as the diverse beauty of nature. The premium amenities included in the kit are crafted from biodegradable materials, ensuring both luxury and comfort.

The kit includes sustainable items such as a biodegradable toothbrush, eco-friendly socks, essential oil roller, lip balm, hand lotion, toothpaste, and an eye mask. This new amenity kit not only presents new products and services from Thai Airways but also reinforces the airline's commitment to sustainable business practices while integrating Thai identity with the Thai Airways brand to deliver memorable travel experiences, enhancing passenger satisfaction during flights and throughout their journeys.

Additionally, to further promote positive stories, Thai Airways, in collaboration with Ueang Luang Tours, has created a tour package inspired by one of the designs of the Amenity Kit from Jim Thompson, featuring a blue dye pattern from China. Ueang Luang Tours will take customers and interested parties on a historical journey to Phra Nakhon Si Ayutthaya, following the Chinese community to visit significant sites such as Wat Phanan Choeng and Wat Ratchaburana. This tour package will be available for sale starting December 2023.

Mr. Frank Cancelloni, CEO of Jim Thompson, expressed that the collaboration between Jim Thompson and Thai Airways aims to elevate Thai culture on a global scale while preserving the roots of Thai heritage. Jim Thompson is known for its expertise in Thai craftsmanship and artistry, while Thai Airways is renowned for its excellence in service and represents the essence of Thailand as the national airline. On this occasion, Jim Thompson is honored to collaborate with Thai Airways and contribute to providing memorable experiences for travelers worldwide, allowing them to enjoy an amenity kit that beautifully blends Thai aesthetics with contemporary art.