CP LAND Creates a Phenomenon in Creative Marketing, Ranked 2nd Most Talked About Real Estate Brand on Social Media for Three Quarters According to Zanroo Survey

CP Land Public Company Limited, or CP LAND, a leading real estate developer in Thailand, has achieved the remarkable feat of being ranked 2nd among the most talked-about real estate brands on social media, or Share of Voice (SOV), during the first nine months of 2023, according to a survey by Zanroo. Additionally, it has jumped into the Top 10 real estate brands with the highest social media performance in the first half of 2023, as reported by the Thailand Social Awards, following a brand refresh that modernized its image after four decades.

Ms. Sasinan Allmand, Strategic Director of Marketing and Corporate Communications at CP LAND, expressed that it is beyond CP LAND's expectations to be ranked among the top real estate brands talked about on social media after refreshing the brand under the concept of ‘Accessible Communities for Life’. We prioritize Creative Marketing and strategy, ensuring that all team members work cohesively on strategies, regardless of the size of the project. Every campaign must connect back to the parent brand to create a positive impact, while optimizing the budget for the best results. The team aims to leverage every campaign for internal and external communication across all platforms to maximize reach.

We strive to create and utilize our brand assets effectively, choosing communication methods that are easy to understand and accessible to all customer groups, especially the new generation, by increasing online communication channels. Furthermore, the brand must develop diverse communication strategies that encompass the broader picture to align with CP LAND's various business sectors spread across multiple provinces, ensuring value and generating buzz quickly, resulting in increased online discussions.

Recently, CP LAND was ranked 2nd in a survey by Zanroo, a comprehensive social listening service, as the most talked-about real estate brand on social media during the first nine months of 2023 (January 1 – September 30, 2023). It also secured the 10th position among residential real estate developers with the highest social media performance in the first half of 2023 (January 1 – June 30, 2023). This ranking reflects a leap of over 20 positions, moving from 30th to 10th place, according to the Thailand Social Awards conducted by Wisesight (Thailand) Co., Ltd., a technology company specializing in market data analysis.

These rankings are partly attributed to the music video campaign for the song ‘Hearts Tied Together, Happiness Is All Around Version’, newly arranged by renowned artist Boy Kosiyabong, as well as the campaign ‘CP LAND Presents: Finding Happiness’ featuring popular artist Singto Numchok, known for his bright, fun character and family-oriented nature, who starred in the advertisement under the concept of “Happiness Can Travel”, aligning with the brand's new image. Additionally, four other famous artists, including Wan Thanakrit, Da Endorphine, Tao Setthapong, and Pop Pongkool, joined to convey the key message “Caravan of Happiness” and act as influencers for CP LAND, communicating through CP LAND's online channels and each artist's platforms. Everyone can follow the summary video for more details.

https://fb.watch/o39_IwIUBd/?mibextid=kK6hii

Moreover, CP LAND continues to communicate through its latest marketing campaign, Singto Leads the Way, featuring Singto Numchok to enhance the campaign while announcing special benefits from collaborations with 17 business partners, available to customers from now until November 30, 2023.

CP LAND focuses on creative marketing communication and aims to collaborate and build networks with partners both within and outside the industry. By 2024, it expects to have concrete and creative collaborative activities to continuously bring happiness to society.

Mr. Visutthiya Daranan, Director of Business Development and Strategy at Internet Based Business Group Co., Ltd., or Zanroo, stated that this ranking is a testament to CP LAND's effective planning and development of online communication after refreshing the brand and seriously engaging in online communication and continuous marketing activities. The criteria for measuring and ranking brands for Zanroo involve keyword searches across eight social media channels, including Facebook, Instagram, TikTok, Twitter, YouTube, Pantip, Webboard, Blog, and Website, by listening to consumer voices online (Social Listening) and tracking brand trends on social media to analyze data for market research, competitors, and other trends that impact brand development.