Sansiri Public Company Limited, or SIRI, a leader in the Thai real estate industry, continues to develop products across all segments while implementing marketing strategies that effectively reach consumers from all demographics. This year, Sansiri has chosen to adopt a Music Marketing strategy by tapping into the rising popularity of T-Pop to establish the identity of the brand “Anasiri” through music that resonates with the target audience of young people. They have collaborated with “Bonz-Nadon Lamprasert,” the creator of viral hits like 'Shark Likes to Bite You' and 'Starfish Heart,' to produce the song ‘Cute Until It Hurts (Feel Just Right),’ a warm and charming tune that conveys the story of Anasiri and the perfect balance of a home that meets all functional needs. Recently, they celebrated the launch of “Anasiri Pinklao - Kanchanaphisek” for the first time with a new “Modern Barn House” design at a Mini Concert in the Garden with Bonnadol, bringing joy to the Anasiri community and fans at the clubhouse of “Anasiri Pinklao - Kanchanaphisek.”

“Anasiri” is one of Sansiri's residential project brands that encompasses single-family homes, duplexes, and townhomes, catering to the diverse preferences of the new generation who seek to balance all aspects of life seamlessly every day at an accessible price point. With over 17 successful projects, and due to the brand's strength and excellent feedback, in 2023, Sansiri is reinforcing the success of the “Anasiri” brand by launching 8 new projects worth a total of 10.7 billion baht. In the past 10 months, Sansiri has already launched 5 Anasiri projects, receiving continuous positive responses from customers thanks to the functional designs both inside the homes and around the projects that cater to the lifestyles of all generations. For instance, the Bay Window is a cozy corner within the home that can be adapted to the residents' lifestyles, and the Living Area connects with other rooms in the house to allow family members to live and engage in activities together. This November, Sansiri is set to launch “Anasiri” simultaneously in 3 locations with a total project value of 5 billion baht, including “Anasiri Pinklao - Kanchanaphisek,” featuring the latest Modern Barn House design priced between 4.99 - 8 million baht*, “Anasiri Westgate” with a Mediterranean design priced between 6 - 8 million baht*, and “Anasiri Chaiprakarn - Ring Road 2” with a Lagom design priced between 4.39 - 6 million baht*.

Anasiri Pinklao - Kanchanaphisek, with a project value of 1.65 billion baht, debuts in a new Modern Barn House design inspired by Western-style architecture, featuring a distinctive gable roof softened by curved door frames that enhance the home's warmth. The new functions are larger than before, emphasizing connectivity for all family activities. The project is conveniently located with easy access to Kanchanaphisek Road and Borommaratchachonnani Road, near MRT Bang Yai Market Station and close to the Si Rat Expressway Chimpalee exit. It spans approximately 49-0-2.7 rai and includes a comprehensive central garden area featuring a large clubhouse, green spaces, a playground, Sansiri Backyard, a saltwater swimming pool, a fitness center, and LIV-24 security technology that provides real-time monitoring for residents 24/7. There are a total of 283 residential units comprising two-story single-family homes and duplexes, with usable areas ranging from 152 to 235 square meters and land sizes from 35 to 89 square wah, equipped with a Smart Home Security System that sets off an alarm when doors or windows are opened, all controllable via smartphone, priced between 4.99 – 8 million baht*. Pre-sales are scheduled for November 18-19. For more details: https://siri.ly/2u1Tt5B

Anasiri Westgate, with a project value of 1.665 billion baht, showcases a Mediterranean design inspired by coastal resort towns. The homes are designed for future expansion. The project is located in the Westgate community by Sansiri, a new community focused on sustainable living, with dual access points and connections to Kanchanaphisek, Rattanathibet, and Ratchaphruek roads, as well as proximity to the MRT Purple Line at Klong Bang Phai Station, making travel convenient and time-efficient. The project covers approximately 48-2-47 rai, with usable areas ranging from 149 to 187 square meters and land sizes from 36 to 79 square wah, priced between 6 - 8 million baht*. Pre-sales are scheduled for November 18-19. For more details: https://siri.ly/rUcpy0B

Anasiri Chaiprakarn - Ring Road 2, with a project value of 1.49 billion baht, features a Lagom design based on the concept of balancing life with moderation, emphasizing just the right amount. The design is simple in colors and lines, along with numerous functions within the homes. The project is located in the Chaiprakarn - Kanchanaphisek Ring Road area, close to several major roads and near the Si Rat Expressway at Chaeng Watthana exit, allowing for easy access to the city. It is also near the MRT Purple Line (Klong Bang Phai Station), which will eventually connect to the Pink Line. The project spans approximately 58-1-86.83 rai, with usable areas ranging from 145 to 161 square meters and land sizes from 36.2 to 95.6 square wah, priced between 4.39 - 6 million baht*. Viewings are available today. For more details: https://siri.ly/vL58DCB