Supalai Public Company Limited reaffirms its leadership in sustainable real estate development while driving innovations in green housing with the launch of its new campaign “Supalai Self-Proved”. This campaign is presented through an advertisement that illustrates innovative construction methods and efficient waste management, highlighting its commitment to environmental and social responsibility through various projects. The campaign showcases the success of the Supalai Waste Meter, which aims to reduce construction waste below the established standards, inviting everyone to witness eco-friendly construction at the first project site, Supalai Park Ekkamai-Phatthanakan.

Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, stated that the company has set a clear direction for sustainable business operations, considering both direct and indirect environmental impacts as crucial. The goal is to reduce greenhouse gas emissions by 25% within three years and to transition into a low-carbon organization. One of the company's key missions is waste management in construction, collaborating with construction partners to innovate and develop construction processes while planning effectively for Supalai's housing and condominium projects to minimize environmental impact, reduce material waste, and maximize the value and benefits of construction debris, all while contributing to community and social support through various projects aimed at driving sustainable environmental and social change.

Moreover, Supalai is ready to prove itself… through the “Supalai Self-Proved” campaign, which inspired the creation of a new series of advertisements that communicate what Supalai thinks and does, inviting everyone to witness the real results of eco-friendly construction innovations through the Supalai Waste Meter, which measures construction waste across Supalai's projects to ensure it is below the established standards. Supalai dares to show everyone that it is indeed possible to reduce waste and holds itself accountable to not exceed construction waste standards.

Mr. Kittipong Sirilaktrakul, Deputy Managing Director of Supalai Public Company Limited, stated that the company's policies translate into practical strategies for thinking and developing construction processes into innovative and environmentally friendly housing technologies sustainably. “Built For Real Life - Homes Designed for Real Life” emphasizes energy-efficient material selection, reducing greenhouse gas emissions, and strengthening waste management processes in construction continuously, aiming to minimize construction waste generated during production. Currently, innovations are being implemented in various Supalai projects, along with efforts to share experiences and practical actions with the public, including:

  • Reducing Usage - New pipe connections use less material, such as calculating pipe quantities during the Shop Drawing phase, using Made to Order pipes for precise fit, innovating new pipe connections with four-way pipes, and using seamless fire protection pipes, which significantly reduce unnecessary material usage and construction waste equivalent to hundreds of kilometers of pipe. Additionally, areas are designed to fit tile sizes to minimize tile waste.
  • Finding Ways to Reuse with Recycled Materials, such as changing the base for lightweight block placement from wooden pallets to reusable plastic pallets, reducing wooden pallet waste equivalent to 18,157 trees.
  • Reusing Materials by using leftover concrete for road subbases, recycling waste materials into new products, such as construction straps woven into baskets or lightweight block scraps made into water-saving plant pots.

Environmental sustainability can be achieved in a tangible way if everyone takes action. The Supalai Waste Meter awaits everyone to witness it at the first project, Supalai Park Ekkamai-Phatthanakan, and subsequent projects, where you will see that eco-friendly construction is indeed possible… Supalai is a real estate company that thinks and acts for the sustainability of the world. You can watch the advertisement “Supalai Self-Proved” at https://youtu.be/IiQWsHHeFuA and follow information and good activities for society at https://srangdee.supalai.com/selfproved/.