“LPN believes that providing someone with a home is a tremendous source of happiness and a fundamental step towards improving society,” said Mr. Opas Sripakdi, CEO and Managing Director of L.P.N. Development Public Company Limited (LPN). This belief drives the company's mission as a developer of quality residences that embody 'livability' in every aspect, enhancing the best lifestyle for the past 34 years. In 2023, LPN has crafted an idea to narrate the stories of living that encompass every lifestyle across all LPN projects, including single houses, townhomes, and condominiums, through the communication campaign #ConfessYouAreHome, launching a new series of advertisements set to premiere globally on October 11.

For LPN, most people associate it with quality projects that meet the needs of both homeowners and investors, thanks to accessible pricing, quick sales, and profitable resale opportunities. Beyond value and functionality, LPN emphasizes professional community management and the provision of amenities that cater to diverse lifestyles, developed from real customer insights. This includes the design of green spaces and communal areas, allowing customers to experience the 'livability' that LPN aims to deliver to everyone.

Since the beginning of 2023, it has been a year of raising awareness and creating new experiences for LPN, targeting both existing and new audiences as a quality housing developer for 34 years. The new Corporate Campaign, #ConfessYouAreHome, communicates the happiness of living in LPN's quality residences, delivering a good quality of life sustainably at reasonable prices, creating a 'Livable Living Experience' that is a home 'worth living in' for everyone across generations, featuring modern designs that reflect individuality while being a place to share joyful experiences with others. This idea aims to communicate in a way that is easily understood by the general public.

The concept of the Corporate Campaign is built around the theme 'Stuck at Home.' LPN is committed to communicating the brand's core value of 'livability' and creating stories that reflect this through three advertisement films that portray the lifestyle within LPN's quality residential projects, including single houses, townhomes, and condominiums, all so inviting that one wouldn't want to leave, coining the phrase 'Stuck at Home.' This perspective comes from the creative viewpoint of various generations today, including teenagers, working adults, and those starting families, along with the charm of each scene's characters that evoke shared feelings and smiles from the audience.

Ms. Monpat Supakijjanusanti, Brand Development Manager at L.P.N. Development Public Company Limited, stated that the #ConfessYouAreHome advertisement series consists of three films: 'Dear Boss,' 'Dear Friend,' and 'Dear Partner,' showcasing the lifestyles of the characters alongside the song 'Sunday,' which aligns with the various stories, performed by Mor Wasupol Kriangprapakij, a well-known singer and advertising director. The campaign will be communicated through both Above The Line and Below The Line strategies, focusing on the younger generation who primarily engage online, with continuous communication planning across all formats. The first film, 'Dear Boss,' is set to premiere on October 11 via the official Facebook page: LPN Connect and YouTube: LPN Connect, with subsequent releases throughout October and November. Additionally, there will be online activation activities for everyone to participate in and receive campaign memorabilia. We hope everyone will stay tuned!”

Furthermore, Mr. Opas Sripakdi, CEO and Managing Director of L.P.N. Development Public Company Limited, added, “Throughout the years, LPN has adhered to the development of quality residences that come with 'livability,' from meticulous design of livable spaces at reasonable prices. From its inception over three decades ago, LPN has built a strong brand, Lumpini, and has maintained confidence in its quality. For me, as someone who has been with LPN since its pioneering days, from employee to executive, and now as we approach our 35th year, one thing that will not change is our commitment to the essence of LPN, which is the belief that providing someone with a quality 'home' is crucial to their happiness and a great starting point in their life. At the same time, this is also a significant joy for those of us working at LPN, which is what has brought us to where we are today and our readiness to develop even more 'livable' residences in the LPN way, guided by the core principles of '5 C':

1. Comfort = Comfortable living for body and mind

2. Convenience = Ease of access for living

3. Care for well-being = Good health for both body and mind

4. Care for the planet = Importance of the environment for a more livable world

5. Community & Social = Importance of a livable society

All of these are fundamental components of LPN's work to create residences that respond to the livability of everyone, now and forever. I believe this new campaign will reflect the moments of being 'stuck at home' in a fun way and showcase the happiness of LPN residents while experiencing the Livable Living Experience effectively.”

Additionally, from October 26 to November 1, 2023, prepare for the grand annual sales event 'LPN Moredinary Home Expo,' featuring quality homes, townhomes, and ready-to-move-in condominiums that offer even more 'livability' and greater value. Special! Enjoy a 3-part Hot Deal promotion exclusive to this event! At Central Ladprao, 1st Floor, Zone C.

#LPNdevelopment #LivableCommunity #LPNQualitySociety #LPNWorthLiving #ConfessYouAreHome #StuckAtHome

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