Dynamic young executive “Sirawich Koetputh” CEO of 304 Development Co., Ltd. is making his mark in the real estate industry by investing in the launch of a new project "POSH Nakniwas Ekkamai-Ramintra" a luxurious 4-story townhome designed in timeless modern luxury style, equipped with features that cater to the diverse needs of customers for both living and business purposes. The project emphasizes Multifunctional Home & Office with 6 strengths that balance urban lifestyle living. He revealed that his strong team has grown from design, construction, and residential development backgrounds, hinting at plans for a new land bank project in 2024, featuring luxury single homes in the city center to meet the needs of business professionals.

Mr. Sirawich Koetputh Chairman and Managing Director of 304 Development Co., Ltd. shared his commitment and intention to enter the quality real estate development sector, stating that he has been in the business of construction, design, and renovation of homes, office buildings, and showrooms for over 7 years, having earned trust in designing and constructing numerous projects. This experience inspired him to venture into real estate development.

For the first project launched to the market, developed under the name project "POSH Nakniwas Ekkamai-Ramintra" (POSH Nakniwas Ekkamai-Ramintra), it features luxurious 4-story townhomes in a timeless modern luxury style, characterized by a simple yet elegant design that remains contemporary, seamlessly integrating nature into the home both inside and out. The focus is on versatile functionality, serving as both a home and an office, with designs that accommodate future expansion.

"We develop projects under the concept of balance in lifestyle. Therefore, the homes we create prioritize meeting the diverse needs of residents, whether used as a home or an office, or even if customers wish to open a clinic or other commercial ventures. The key is to envision the location and determine what type of real estate should be developed on that site and how to best meet functional needs. Thus, once we have a vision, we focus on design that meets those needs, as well as the quality of construction and materials used. The "POSH Nakniwas Ekkamai-Ramintra" (POSH Nakniwas Ekkamai-Ramintra) consists of 6 units, divided into two customer groups, developed in 2 phases: Phase A with 3 units targeting customers looking for business or commercial use or a full-fledged home office, and Phase B with another 3 units catering to private residence customers focusing primarily on living, to address the diversity and balance of each individual customer," said Mr. Sirawich.

The project concept will be in the form of Multifunctional Home & Office, or multifunctional homes and offices, with strengths in:

1.Universal Design A 4-story home office designed to accommodate all users, whether as a home or office, with a private elevator in every unit for everyone's convenience.

2.Nature Centered Homes that bring nature into every area, featuring a Private Courtyard enveloping the home and natural light that enhances relaxation at all times.

3.Multifunction Space Usable space starting from 389 - 548 sq.m. on land sizes of 41-63 sq.w. accommodating parking for 4-6 cars, fully equipped to support every creative idea.

4.Place for all Generations Homes that cater to large families across 3 generations, as well as offices for small to medium-sized businesses, accommodating teams of 20-30 people.

5.City Life Location Located in the city center on Nakniwas Road (Lat Phrao 71) and along the Ekkamai-Ramintra expressway, a desirable urban area surrounded by numerous leading conveniences, including shopping malls, lifestyle centers, and meeting places such as Central Eastville, Crystal Park, CDC, Chic Republic, close to the Market & More corner market, The Walk on Kaset-Nawamin Road, Town in Town, and leading schools like Kiranapat International School, Demonstration School, Lertlah School, Udomsuksa School, Bodindecha School, and hospitals including Nawavej Hospital, Phyathai 2 Hospital, and Crystal Pet Animal Hospital, as well as fitness centers and parks.

6.All Area Connected The project's location connects to 4 major roads: Lat Phrao Road, Ekkamai-Ramintra expressway, Kaset-Nawamin Road, and Lat Phrao-Wang Hin Road, as well as the Yellow, Gray, and Brown subway lines, allowing for easy and convenient travel throughout Bangkok.

The project "POSH Nakniwas Ekkamai-Ramintra" (POSH Nakniwas Ekkamai-Ramintra) has an estimated value of around 150 million baht, developed on a land area of 0-3-21 rai, featuring 4-story townhomes with usable space ranging from 389-548 sq.m. on land sizes of 41-63 sq.w. with prices starting at 18.9 million baht, including 1 master penthouse, 2 large bedrooms, 6 bathrooms, 1 maid's room, 1 kitchen, and a large hall, with elevators in every unit and a spacious garden area around the house to accommodate activities for family members of all ages, following the concept of "a home that encompasses the balance of urban lifestyle living" (The Balance of Living).

"The choice of this location (Ekkamai-Ramintra) is well-known as a major artery of Bangkok, branching into various routes leading into the city from all directions, with numerous facilities and conveniences, making it one of the most desirable places to live in Bangkok. Given our expertise in this area, we are confident that we have chosen the best and most suitable location for our first project," Mr. Sirawich stated.

A new brand must be 'dynamic' emphasizing quality and good service

Mr. Sirawich discussed the brand's selling points, stating, "We are a new brand, so we need to be dynamic and committed to both product quality and excellent service, offering flexibility in design for residents and creating the best experience for customers who trust our brand and products."

"Our team has grown and developed from the fields of design, construction, and residential development. Therefore, one of our most important points is understanding the diverse needs of real estate users, and we pay attention to every detail from design, obtaining construction permits, to construction and decoration until completion."

Continuing to expand in the real estate business

Mr. Sirawich painted a picture of the real estate market, stating, "From our experience in the real estate sector, having participated in the construction and development of numerous projects, we believe that the real estate development business still has significant growth potential. Although competition is high, if we understand the true market demands and create quality products that meet the needs of clearly defined target customers, we are confident that we can go far in the real estate business."

"We have already prepared plans to expand our real estate business in 2024, focusing on developing single-family homes targeting business professionals looking for luxury single homes in city locations, similar to our first project "POSH Nakniwas Ekkamai-Ramintra" (POSH Nakniwas Ekkamai-Ramintra), and will continue under the Multifunction Luxury Home concept, with an estimated project value of around 200 million baht,” Mr. Sirawich concluded.