One of the essential elements of a home is the ‘roof,’ which serves as a unique characteristic reflecting the taste and identity of the homeowner. It can create a distinct difference that is truly one-of-a-kind, providing not only beautiful exterior design but also meeting modern trends and needs.

Introducing Innovative Artistry on the Roof Mr. Kairuk Kongsasri, Chief Marketing Officer – Housing Product Solution Business at SCG, revealed that SCG, as a leader in construction materials and comprehensive housing products and innovations, has launched the ‘SCG Ceramic Roof EXCELLA CRESTA under the concept of Reimagining Elegance’. This is the best roof, featuring the first digital printing technology for roof tiles in Thailand, allowing for limitless creative designs. It is an ideal choice for modern homeowners who pay attention to every detail of their home with authentic ceramic roofs that truly understand and meet their needs. With the unique Digital Printing Technology, it creates stunning, distinctive patterns and offers vibrant, durable colors thanks to the properties of genuine ceramics.

Transmitting Luxury in Every Dimension, Reflecting Taste from Every Angle

The EXCELLA CRESTA ceramic roof collection from SCG communicates under the concept of ‘Reimagining Elegance’, redefining luxury with endless imagination. The approximately 30-second presentation conveys luxury through out-of-the-box imagination while maintaining realistic beauty with Digital Printing Technology, showcasing the artistry on the roof that clearly reflects personal identity. Inspired by the lifestyle of the new generation, who often choose products that are luxurious, unique, and multifunctional for daily use, the SCG Ceramic Roof EXCELLA CRESTA has expanded its target audience to include more Gen Y consumers, designing its appearance to align with the lifestyle and needs of the new generation.

Watch the advertisement at https://bit.ly/3PcRo9a

Targeting High-End and Gen Y Markets to Expand to the New Generation
“After SCG has successfully led the roofing market for over 80 years, continuously developing diverse products and services for homes to reach every consumer group, for 2023 and into 2024, we aim to penetrate the high-end market more aggressively. We will primarily communicate with homeowners and architects, including the new generation, Gen Y, by introducing the premium-grade authentic ceramic roof EXCELLA CRESTA series. SCG is the first in Thailand to utilize digital printing technology in production, reinforcing our position as a market leader with distinctive and innovative roofing solutions that create artistic works on roofs. Additionally, we have launched an advertisement for the new collection that conveys luxury on the roof, featuring realistic Digital Printing Technology. We believe that the EXCELLA CRESTA series will meet the needs of both the new generation who appreciate uniqueness and individuality, as well as the high-end market.”

*Colors in the advertisement may differ from the actual tile colors due to printing systems or different screen colors.

The EXCELLA CRESTA ceramic roof launches its first collection with natural patterns, available in three colors: Sabana White, Sabana Black, and Clay.

1) Premium Care at Every Step - Starting from the selection of high-quality raw materials that highlight the unique properties of ceramics, ensuring beautiful colors that do not fade, are strong, and durable.

2) Upgrading Living Standards - With Dry Press Fast Firing technology, ensuring standard sizes for every sheet, fired at 1,100 degrees Celsius, with a special glaze for a smooth, beautiful surface that does not collect dust.

3) Lightweight Yet Strong - Featuring distinctive waves and colors, luxurious and unique, weighing no more than 4 kilograms per sheet while providing high strength and durability.

4) Real Living Solutions - Helping keep homes cool and comfortable, alleviating concerns about heat during the day and night, thanks to the main component being clay, which has low thermal conductivity.

5) Standardized Sheet-to-Sheet Quality - Eliminating worries about roof leaks, as every sheet is produced using the standardized Roller Kiln firing system.

6) Environmentally Friendly - Certified with the SCG Green Choice label for extending product lifespan, thus conserving natural resources.

Homeowners will undoubtedly experience a roof that combines beauty and luxury with more functionality. The SCG Ceramic Roof EXCELLA CRESTA is truly a premium standard product, offering exclusive privileges for customers. SCG provides comprehensive services, from consultation and design before installation to selecting suitable products and roofing systems, ensuring professional installation by roofing experts. Additionally, there is a warranty for installation services of up to 10 years, giving homeowners peace of mind that they will achieve the perfect home they envisioned, along with the best roofing quality of this era.

For homeowners and architects looking for a roof that meets both aesthetic and premium quality standards, more product details can be found at https://bit.ly/3OvPHSN