Kohler (KOHLER) is celebrating its 150th anniversary, reinforcing its image as a global leader through various special activities taking place worldwide, such as at the KOHLER Experience Centers and trade shows in 2023, including the Kitchen & Bath Industry Show, CONEXPO, Design Shanghai, and Milan Design Week. The celebration also includes the launch of limited-edition products and sharing stories through online content under the theme Come All Creators


Mr. Thanapoom Malisuwan, Marketing Director of Kohler (Thailand) Co., Ltd. (Public Company)

Kohler (Thailand) Co., Ltd. (Public Company) held a 150th-anniversary celebration at the KOHLER Experience Center Bangkok to emphasize its global leadership in design and innovation for bathroom and kitchen products. The event showcased the limited-edition KOHLER Heritage Colors, featuring distinctive designs and best-selling shades that are legendary and clearly signature, known as Heritage Colors. Two shades will be reproduced and launched in the United States this year. This vibrant product line received significant acclaim back in 1927 and continues to embody the company's innovative design leadership to this day. More about this collection can be found at www.kohler.com/forever-in-color

Mr. Thanapoom Malisuwan, Marketing Director of Kohler (Thailand) Co., Ltd. (Public Company), stated that creativity and cutting-edge design are the heart and soul of the brand, which is a mission aimed at enhancing everyone's quality of life (Gracious Living). Kohler believes in betterment, that the best can always be improved. Therefore, Kohler never stops developing products to create value, not just for its business but also for society, communities, and the lives of those who use Kohler products.

Given the overall growth of the industry and the increasingly open market, there are now a plethora of products available from various manufacturers, ranging from mid-range to premium items. However, consumers in the premium market still seek products from well-known and internationally recognized companies, with beautiful designs that reflect the good taste of users. For this reason, Kohler aims to promote the uniqueness of its products and continuously build brand recognition. Thus, it not only launched limited-edition products but also introduced the Brasen sanitary ware, which perfectly blends minimalist simplicity with luxury and functionality. Available in both black and white, Kohler has also released new faucet colors, expanding its faucet color options to over 10 shades, enhancing variety and elevating bathroom decor for consumers. This effectively meets the needs of today's consumers and is part of the company's marketing strategy to expand its premium market.

In terms of public relations, Kohler has produced advertisements and online content to share stories and news about special activities, including promotional events in Thailand. More information can be found at Facebook: https://www.facebook.com/kohlerthailand/ and the website Kohler Co. 150th Anniversary

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