Index Living Mall Public Company Limited (ILM) dives into the minimalist home decor market trends with the launch of the ‘TAKAYAMA’ (Ta-Ka-Ya-Ma), a furniture collection that showcases the charm of real wood combined with distinctive natural rattan crafts, inspired by the ancient city of Takayama, leading to the design of bedroom and living room furniture with a Japanese essence. The strategy includes Influencer Marketing to share home decor ideas and expand the customer base among the younger generation, along with a special promotion “Shop Furniture, Enjoy! Win a Free Trip to TAKAYAMA!” now available at Index Living Mall branches nationwide, expected to drive continuous sales growth.

Ms. Kritchanok Patmasathian, Managing Director of Index Living Mall Public Company Limited (ILM) revealed that in the second half of the year, ILM will continue to deliver new designs and furniture trends to meet the needs of home lovers. Recently, they introduced furniture design ideas that embody a simple yet warm essence, using natural materials in a Japanese minimalist style to cater to modern consumers seeking balance in life and creating simple, relaxing experiences that resonate with the concept of “Harmony of Comfort and Nature” , which is the inspiration behind the ‘TAKAYAMA’ (Ta-Ka-Ya-Ma) furniture collection, creatively blending the charm of real wood with natural rattan crafts, inspired by the ancient city of TAKAYAMA in central Japan, which preserves the architectural culture and ancient Edo-era landscapes, characterized by simplicity and the intrinsic value of wood and crafts that are naturally refined.

The TAKAYAMA collection includes furniture for the “Bedroom & Living Room” category, such as beds, bedside tables, wardrobes, dressers, cabinets, armchairs, coffee tables, and TV stands. In addition to the new designs that offer comprehensive functionality, the standout feature of the TAKAYAMA collection is “designing to fit every lifestyle in society.”

1.) Real Wood : Designed with real wood (rubber wood) that is durable and beautiful with natural wood patterns, environmentally friendly, and provides a source of income for rubber farmers (the rubber wood is cut down as it can no longer produce latex). This represents a sustainable resource reuse.

2.) Real Rattan : Connecting with authentic rattan crafts creates crafts from genuine rattan materials with meticulous craftsmanship from local wisdom, promoting income generation for community groups and enhancing the design's value to be usable in various contemporary styles, such as modern, minimalist, and vintage.

By enhancing usability and durability through drying processes to prevent moisture and pests, ensuring long-lasting use. 3.) Real Life: Enjoy mixing & matching perfectly with the TAKAYAMA collection, which can adapt its functions to every room in the house and choose to enhance the home atmosphere to be comfortable and relaxing with decor items made from rattan, bamboo, water hyacinth, and fabric materials like cotton and linen, combined with beige, green, brown, and terracotta tones for a harmonious room design.

Index Living Mall offers a special shopping experience! On the occasion of the launch of the TAKAYAMA collection, inviting customers to experience happiness in every form while enjoying the beauty of Takayama, Japan, with the activity “Shop Furniture, Enjoy! Win a Free Trip to TAKAYAMA” with a chance to win a tour package to Nagoya-Takayama (5 days 3 nights) with 8 prizes totaling 960,000 Baht (2 seats per prize).

Joy card members of Index Living Mall can win a tour package to Japan worth 600,000 Baht. Additionally, they have partnered with Siam Commercial Bank to offer special privileges to customers with ‘CardX & SCB credit cards’. Mr. Kankhiran Suwan, Director of Partnership Management at CardX Co., Ltd., stated, “To meet the shopping needs of SCB customers across all lifestyles, CardX credit cards collaborate with various brands to offer special privileges to customers. This time, we partnered with Index Living Mall, a home finishing product brand that CardX credit card customers are interested in. Through this campaign, customers can shop for new collection products and have a chance to win a tour package to Japan worth 378,000 Baht when purchasing furniture (as specified) with full payment or 0% installment for up to 10 months. We expect this collaboration will significantly boost shopping through CardX cards.” (* Conditions: Win a tour package to Japan when purchasing specified furniture, mattresses, and the TAKAYAMA collection within the Index Bedroom Sale campaign from August 10 to September 20, 2023 only! *) This trip will allow the lucky winners to fully experience the culture, architecture, and beautiful nature, such as visiting the water town of Gujo Hachiman, exploring the hidden places of TAKAYAMA, visiting the Hida Folk Village, taking a cable car to enjoy the beauty of Mount Okuho-take, visiting the Hida Daichonido Mine Cave, the Sakurayama Shrine, and participating in a cooking activity, along with shopping in the Sakae area of Nagoya (departure from February 28 to March 3, 2024).

In addition to providing shopping experiences for products and the tour trip to TAKAYAMA, the company has also utilized Influencer Marketing as a marketing strategy to present lifestyle content through the influencer Wan Chai “Page Asa Pa Pai Long” MEGA Influencer, who volunteered to be a guide to find home decoration ideas that evoke a Japanese feel, inspired by the experience of visiting Takayama, an ancient city that encapsulates happiness in all forms, including diverse cultural beauty and stunning nature, as well as the preservation of local heritage and the unique charm of crafts from Takayama, Japan. This aims to communicate with fan page groups, travel lovers, and the younger generation who enjoy minimalist home decor, alongside marketing on all online platforms. It is believed that this furniture collection will appeal to home decor enthusiasts and highlight the value of using natural resources responsibly, providing income opportunities for Thai farmers while promoting the value of handcrafted crafts, emphasizing sustainable business practices towards environmental and social dimensions (ESG) of Index Living Mall, and it is anticipated that this furniture collection will stimulate sales growth for the Index Bedroom Sale campaign in the third quarter.”

You can find the TAKAYAMA furniture collection at Index Living Mall nationwide or shop easily online at www.indexlivingmall.com or call 1379 for inquiries.