SENA is entering the condominium market in the second half of the year with the launch of the Flexi brand, a lifestyle condo aimed at the new generation (GEN Z). The latest project, Flexi Mega Space Bangna, has a starting price of 1.89 million baht and a total project value of 2.2 billion baht. It features a LOW-CARBON condo concept that makes it easy to reduce carbon emissions every day for a sustainable future. The company also plans to launch an additional four new projects in four hot locations: Bangna, Samrong, Ramkhamhaeng, and Charoen Nakhon.

Ms. Umaporn Thanyalakphak, a board member of Sena Development Public Company Limited and Managing Director of Sena Idea Company Limited, emphasized the organization's commitment to being more than just a property developer. They are focused on sustainable growth and encouraging people to live a low-carbon lifestyle every day. This aligns with Sena Development's new vision of being The Essential Lifelong Trusted Partner to create happiness and improve quality of life at every stage while caring for society through sustainability and environmental preservation.

With the vision of being The Essential Lifelong Trusted Partner that reaches customers of all ages, SENA is expanding its products and customer base towards the Young Generation or Gen Z. This demographic is significant and has great potential in the workforce. Many young people, or first jobbers, have various income-generating opportunities and are looking to purchase their own homes, seeking options that meet their needs.

Therefore, SENA has developed products that align with the lifestyle and needs of the Young Generation by designing products under the brand “Flexi” with a flexible concept that adapts to diverse lifestyles. The brand presents a vibrant lifestyle image that appeals to the Young Generation at an affordable price, promoting the concept of “Live Flexi, More Possibilities.” This reflects the unique lifestyles of the new generation while incorporating the LOW-CARBON condo concept to encourage residents to live sustainably. It showcases a commitment to environmental care through the Smart City development framework across seven axes, focusing on technology that meets residential needs, including:

Smart Energy, Smart Mobility, Smart Living, Smart Environment, Smart People, Smart Economy, and Smart Governance, ensuring that SENA residents enjoy a high quality of life while easily adopting a low-carbon lifestyle every day.

Ms. Waracha Phuthong from the Product Development team discussed the development of the “Flexi” brand, which reflects the unique characteristics of the target audience, particularly Gen Z customers who have grown up with technology, modernity, and self-expression, enjoying diverse activities that can turn hobbies into additional income.

The design meets the diverse lifestyles of the new generation, considering functional adaptability while selecting materials and furniture that maximize the use of personal and common areas to truly meet the needs of condominium living today. The main concepts include:

1. FLEXIBLE FUNCTION: Room and common area functions that can be ‘adapted’ to meet all needs, whether for work or leisure, allowing residents to enjoy life fully, balancing work and fun with friends after hours.

2. FLEXIBLE FACILITIES: Beautifully designed common areas with diverse amenities that cater to all lifestyles, including Co-Living, Co-Working Spaces, Meeting Rooms, Fitness Areas, and Lounge Areas for relaxation or parties with friends, making every corner Instagram-worthy.

3. FLEXIBLE LIVING: Unlocking lifestyle possibilities with Fully Furnished units in Flexi, providing thoughtfully designed standard furniture that supports all uses, reducing financial burdens for residents with attractive financial offers, ensuring they can comfortably make it to the end of the month.

4. FLEXIBLE SUSTAINABILITY: Ensuring SENA residents enjoy a good quality of life while easily adopting a low-carbon lifestyle through Smart Tech innovations under sustainable development concepts like Smart City, such as Solar Rooftops that utilize clean energy in common areas to help reduce residents' common expenses, and Smart Mobility solutions like V Move for seamless transportation with shuttle buses to public transport points (BTS, MRT), including designated areas for EV Charger Stations in parking lots, making it easy to help the planet just by living at Flexi.

Ms. Panawan Purotakanant, Director of Marketing and Sales, stated that the “Flexi” brand is a joint venture project between Sena and Hankyu Hanshin, with five projects already launched, totaling 5.727 billion baht.

The projects include 1. Flexi Sathorn-Charoen Nakhon (Phase 1), 2. Flexi Sathorn-Charoen Nakhon (Phase 2), 3. Flexi Tao Poon-Interchange, 4. Flexi Rattanathibet, and 5. Flexi Suksawad.

The latest project, Flexi Mega Space Bangna, is a Modern Japandi-style condo worth 2.2 billion baht, located on a 3-1-72.80 rai site, developed as a 32-story high-rise building with a total of 807 residential units. Special features include a ceiling height of 2.9 meters, with unit options available in Studio, 1 Bedroom, 1 Bedroom Plus, 1 Bedroom Exclusive, and 2 Bedrooms, ranging from 22.50 to 50 square meters, fully furnished, starting at just 1.89 million baht.

With the potential of the Bangna-Trad area as a continuously developing condominium market, it meets the needs of workers in Bangna, Bangplee, Bangbo, and Chonburi, with both private and public development projects underway in the area, including Bangkok Mall, Mega City Bangna, The Forestias, and the Bangna-Suvarnabhumi Airport rail line.

Additionally, Bangna-Trad Road connects with Sukhumvit and Srinakarin Roads, providing convenient access to the city via the Chalerm Maha Nakhon Expressway, the Green Line Skytrain, and the Yellow Line MRT (Sri Aiem Station), enhancing convenience in the area. Bangna is also close to several international schools, such as Bangkok Patana School, International School of Thailand-Singapore, Berkeley International School, St. Andrew's International School, Concordian International School, and D-PREP International School, among others.

Get ready for the new “Flexi” series from Sena Hankyu Hanshin, with four new projects totaling 6.848 billion baht, including Flexi Samrong Interchange, Flexi Ramkhamhaeng 189 Station, Flexi Riverview (Charoen Nakhon), and the latest Flexi Mega Space Bangna, with showrooms now open for viewing. Register for exclusive privileges at https://citly.me/Ro8w2 or call 1775#55.