“Equal happiness in cohabitation” is the new inspiration that merges challenges from unfamiliar concepts, showcasing the distinct differences in every design piece, leading to the MAJOR Pet-Family Gang art that connects the two relationships between humans and pets, created by new-gen artist Painterbell x Major Development.

Ms. Petchlada Poovoralak, Chief Executive Officer of Major Development Public Company Limited, a leader in luxury real estate development and pet-friendly residences, stated, “For over 20 years, Major Development has allowed pets in all our projects, recognizing and understanding consumer behavior that values pets as family members (Pet Humanization). Therefore, we are committed to providing happiness for both humans and animals under the principle of “MAJOR PETSCAPE”, which considers every aspect related to pets as a promise to deliver sustainable value in the coexistence of people and pets as a family in every Major project. In the past, we have collaborated with various partners to enhance the happiness of living together through activities and campaigns that cater to the lifestyles of both humans and pets equally, receiving positive feedback and success.

The commitment to delivering equal happiness in cohabitation between humans and pets is something that the Major brand wants to emphasize to pet lovers. Thus, we have created a new way to communicate the bond between humans and pets through the perspective of the new generation, collaborating with renowned artist “Painterbell”, the alias of Bell - Sethaporn Koawanichkul, the creator of the popular cartoon character John Lulu and Friends.”

Memories and bonds transformed into unique character designs

A childhood dream turned into a pursuit in the art world led to the realization that drawing cartoons is what truly represents oneself. With a commitment to developing lines and colors, the positive energy culminated in a distinctive style that clearly reflects identity, as seen in John Lulu and Friends, a highly popular cartoon character. This time, Bell drew from past memories of love and bonds with her two dogs and one stray cat, which remain vivid despite being faint memories. The story begins with the fortunate coincidence of meeting the stray cat on the street, bringing it home, and the warm welcome from her two dogs. The playful and clever behaviors of the animals, along with countless stories that bring a bright smile to Bell's face whenever she recalls them, reflect the bond between herself and her pets, serving as the inspiration for the MAJOR Pet-Family Gang.

A new challenge with the uniquely designed MAJOR Pet-Family Gang

With Painterbell's vibrant character design style, this collaboration tells the story of PETSCAPE from a different dimension, conveying love for animals through unique design patterns. Bell stated, “This design project is indeed a challenge, as I have never designed main characters that are animals before. However, I listened to and understood Major's perspective on making pet-friendliness a key factor in developing projects for the quality of life of every pet. This includes designing for pets, selecting safe materials, and creating communal spaces that welcome pets, along with numerous benefits for animal lovers. It shows that Major truly develops pet-friendly condos with the heart of an animal lover, not merely viewing pets as a trend.”

Three characters filled with stories, emotions, and feelings

Inspired by the intertwined stories and bonds, Painterbell created three characters: Martin, the cool dog who embraces those around him with loyalty and bravery, reflecting creativity and attention to detail to create good things for others; Miley, the cute Persian cat who, despite being playful, pays attention to every detail and is loved by friends for her comforting presence, always prioritizing the best care for herself and others; and finally, MJ, the serious young woman who is dedicated to achieving success in her work, exuding confidence and reliability, with a charm that offers helpful advice to friends. Although she appears serious, she reveals a smile and gentleness in every moment spent with her pets.

For those seeking positive energy and happiness from the cuteness of the MAJOR Pet-Family Gang mascots, created by Major Development x Painterbell, including Martin (the cool dog), Miley (the cute Persian cat), and MJ (the serious girl with a big heart for pets), who will share experiences and the bond of living together between humans and pets in every moment, you can bring your dogs and cats to visit any Major Development project and discover how delightful the equal happiness of humans and pets can be.