Central Pattana reaffirms its position as a leader in Thai shopping malls, preparing to welcome NITORI, Japan's number one furniture store, with the opening of its first flagship store at CentralWorld, a landmark for global brand launches.

  • Thai fans rejoice! The first NITORI Flagship Store will open at CentralWorld in August 2023, covering over 2,600 square meters in Zone I on the 5th floor, bringing a wide range of minimalist furniture and home decor products, all featuring the quality of Japan's top brand at affordable prices.
  • CentralWorld reinforces its status as a World-Class Destination where globally renowned brands choose to open their first branches in Thailand.
  • Major brands are entering the Thai market by choosing to open branches at Central Pattana shopping centers, highlighting its strengths as a leader in Thai shopping malls ready to partner with brands and support their expansion plans nationwide.

Central Pattana Public Company Limited, the leading sustainable real estate developer in Thailand and operator of the world-class shopping center "CentralWorld" in the heart of Bangkok, is set to welcome NITORI, Japan's number one furniture and home decor brand, which will open its first flagship store in Thailand at CentralWorld, covering over 2,600 square meters in Zone I on the 5th floor this August. Plans are also in place to expand to Central Westgate in Q4 2023, reinforcing Central Pattana's strength as a leading shopping mall developer nationwide and its strategic readiness for globally renowned brands to open their first branches and expand their businesses in Thailand at Central shopping centers.

Dr. Natthakit Tangpoonsinthana, Assistant Managing Director of Marketing at Central Pattana, stated, "Central Pattana is committed to being a business partner with both local and international brands. Our strength lies in developing Central shopping malls in strategic locations across the country, especially in Bangkok and its vicinity, where we have 15 Central shopping centers. Each project serves as a hub contributing to the economic uplift and lifestyle of the local communities, including marketing planning and a business ecosystem that enables brands to scale up their operations nationwide."

"Recently, Central Pattana is preparing to welcome the market expansion of the leading brand NITORI, Japan's number one furniture and home decor store, which plans to open two locations with us as it enters the market: the NITORI Flagship Store at CentralWorld set to open this August and an expansion to Central Westgate in Q4 2023. This underscores our strength and the trust from global brands, as 'CentralWorld' serves as a World-Class Destination that continuously welcomes the launch of both local and international renowned brands, thanks to its strategic location in the heart of Bangkok, which sees over 600,000 visitors daily. This area is a crucial business hub and a significant destination for people and tourists worldwide, comparable to famous areas like Times Square in New York and Ginza in Japan. Meanwhile, NITORI has chosen to open another branch at 'Central Westgate,' a Super Regional Mall that supports urban expansion and growth from Bangkok and is a rapidly developing area," Dr. Natthakit added.

NITORI, Japan's number one furniture and home decor brand, operates on a simple principle: 'A wide range of products at affordable prices.' Understanding people's lifestyles, NITORI aims to enhance living standards through creatively designed products that maximize space usage while maintaining reasonable prices. The home decor market in Thailand continues to grow, and Thai customers appreciate and are familiar with minimalist home styling, giving NITORI confidence in expanding its market in Thailand. The strategy for its first store opening involves selecting the best location in the city center, a hub for shopping, dining, and a significant commercial and economic area where NITORI is beginning its business expansion.