Mr. Wachirachai Koonamwattana, Head of Smart System Solution Business in the Cement and Construction Products sector at SCG, stated that renewable energy is currently a trending topic with increasing popularity due to the rising daytime electricity consumption among residents, leading to an average increase in electricity costs of 30-50%. Most consumers are turning to renewable energy, with an increase of 12-15%. It is predicted that by 2050, the share of global renewable energy usage will rise to 85%, with an average payback period of 7-10 years for solar roof installations.

Currently, many real estate developers are incorporating solar roof systems as a standard feature in residential projects, including Solar Energy Trading, which involves electricity trading between households expected to emerge in the future. All these factors contribute to the increasing popularity of alternative energy and drive the growth of the solar roof market.

SCG Solar Roof Solutions is advancing with the strategy of SCG Solar Expert Station, a business model developed from insights of modern residents. This creates a direct connection between customers and solar roof system experts, allowing for quicker access to accurate information, thus making solar roof installations more confident through both online and offline channels, covering all regions nationwide.

The SCG Solar Experts will provide free consultations, recommend procedures and system operations, design solar roof systems suitable for usage, and provide pricing estimates. There are plans to expand to SCG Home, SCG Home Experience, and SCG Authorized Dealers across the country, with pilot branches in Bangkok and surrounding areas, Chonburi, Ubon Ratchathani, Chiang Mai, and Hat Yai, aiming to cover major cities nationwide by 2023.

In 2023, it is expected that SCG Solar Roof Solutions will achieve an average sales growth of 200%, or double compared to the same period last year, maintaining its position as a leader in the solar roof system market in Thailand's residential sector. Recently, customers have responded positively to the technology and innovations that stand out from competitors in the market through three strengths: EXPERT - SCG has engineers who specialize in Solar & Home Energy management and expertise in roofing, which is crucial for solar installation, offering roof health checks before installation, along with the Solar FIX innovation that installs solar roofs without drilling, reducing the risk of leaks; ONE STOP SERVICE - providing comprehensive services by designing solar systems tailored to customers' electricity usage behaviors and handling government permits, ensuring 100% legal compliance for solar roof installations with SCG; and AFTER SALES SERVICE - a 25-year warranty by SCG.

Moreover, this represents a significant opportunity for Thai people to become more aware of renewable energy by enhancing technology and promoting the highest efficiency of solar cells, tailored to the electricity usage behaviors and environmental conditions in Thailand. As SCG has long been a leader and expert in roofing systems, it also plays a part in environmental conservation, addressing the needs of current and future residents.