Asset World Corporation Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, has launched THE PANTIP LIFESTYLE HUB in Chiang Mai with an investment of over 800 million baht. Under the concept of EVERY HAPPINESS FOR EVERYONE, it aims to provide joyful moments for everyone, creating a large family living room atmosphere to deliver a LIFESTYLE EXPERIENCE through a landmark for various fun activities, a hub of numerous leading restaurants (Food Lounge), and a family lifestyle destination, alongside sustainable development for the environment and community. This initiative caters to all customer groups, lifestyles, and generations in one place, supporting Chiang Mai in becoming a “lifestyle destination” for shared happiness.

Na-Wallapa Traisorat, CEO and Managing Director of Asset World Corporation Public Company Limited (AWC), stated that under the concept of EVERY HAPPINESS FOR EVERYONE, THE PANTIP LIFESTYLE HUB aims to meet the needs of modern consumer behavior across all demographics while creating a LIFESTYLE EXPERIENCE through a comprehensive range of shops and services for everyone in the family, covering a total area of over 13,000 square meters. Additionally, THE PANTIP LIFESTYLE HUB is strategically located on Chang Klan Road, a key economic and tourism center in Chiang Mai, near the Ping River and the Night Bazaar, as well as other upcoming AWC projects set to open this year, including:
- Le Méridien Chiang Mai
- Meliá Chiang Mai
- Dusit D2 Chiang Mai
- InterContinental Chiang Mai Mae Ping

AWC believes that the combination of experiences at THE PANTIP LIFESTYLE HUB, such as landmarks for various fun activities, a diverse restaurant hub, and a lifestyle destination for everyone in the family, will contribute to creating value and happiness for all family members and serve as a center for joyful activities for both Thai citizens and tourists in the heart of Chiang Mai.

The concept of “EVERY HAPPINESS FOR EVERYONE”, with an investment of over 800 million baht, aims to provide experiences at THE PANTIP LIFESTYLE HUB that deliver joyful moments for everyone in the family through the creation of three key experiences that cater to customers of all ages:

  • ATTRACTIONS: The largest living room in Chiang Mai, with over 3,800 sq.m. dedicated to various family activities, featuring shops and services, leading learning centers, playgrounds for children, fitness, health and beauty centers for parents, and spaces for various activities to enhance family relationships all in one place.
  • FOOD LOUNGE: The largest connected food lounge in the province, featuring popular dishes from renowned restaurants and delivery platforms, offering a world of Thai and international cuisine made with premium ingredients, all at accessible prices. It also includes a Co-Dining Space for families and groups to enjoy meals and activities together throughout the day, covering over 4,500 sq.m.
  • LIFESTYLE MARKET: A lifestyle hub for everyone, welcoming gatherings and initiating various projects, allowing communities and partners to create experiences and programs, such as organic product enthusiasts, art lovers, home and garden decorators, health-conscious groups, and nature activity enthusiasts, to create long-term value and grow together with the community, promoting local cultural values and sharing the unique essence of Thai culture with the world.

The creation of the EVERY HAPPINESS FOR EVERYONE experience also includes the design of spaces inspired by contemporary Lanna art across four zones:

  • LANNA GAD: A retail space featuring famous food stalls and supermarkets in a modern Lanna market atmosphere.
  • LANNA ARTISAN: A dining and IT equipment area, fully equipped for modern lifestyles, building on the strengths of the shopping center.
  • LANNA AESTHETIC: A health and beauty center, fashion products, and mother and baby supplies.
  • LANNA AMUSEMENT: An educational center and creative space.

AWC believes that THE PANTIP LIFESTYLE HUB, under the concept of EVERY HAPPINESS FOR EVERYONE, will deliver a LIFESTYLE EXPERIENCE that meets the needs of all customer groups, lifestyles, and generations in one place, while also strengthening the tourism industry in Chiang Mai alongside four other AWC hotels located in the Chang Klan area. This will help drive overall economic growth, enhance competitive potential, and attract tourists from around the world to Thailand, all while considering the creation of holistic value for all stakeholders under a sustainability strategy to support Thailand in becoming one of the world's leading sustainable tourism destinations.

In the future, AWC plans to launch LANNATIQUE at location number 9 or Karae / 10 or Night Bazaar / 11 or The Plaza on the Chiang Mai Overall Project of AWC.