RX Wellness Co., Ltd., a developer of health service businesses covering four dimensions: Enhancement, Prevention, Cure, and Restoration, has unveiled its roadmap to expand health services both domestically and internationally. The company aims to strengthen the medical and health service industry, targeting revenue of 700 million baht by 2024, while preparing to elevate the wellness brand to a global level. The strategy includes diversifying business lines both in Thailand and abroad, covering the entire wellness spectrum to meet the needs of all target customer groups. The company plans to develop various projects in collaboration with Bumrungrad Hospital, which has strengths in modern medical science, to establish a foundation for health service standards and drive Thailand's New Economy as a stable and sustainable leader in the global wellness business.

Mr. Warasith Pokachaiyapat, Managing Director of RX Wellness Co., Ltd., discussed the plan to elevate the wellness business to a global level, stating, "According to the Global Wellness Institute, the health-related business market is projected to grow to 7 trillion USD, or about 230 trillion baht, by 2025, with an average annual growth rate of nearly 10% from 2020, when the market value was 4.4 trillion USD, or about 145 trillion baht. The fastest-growing sector is Wellness Tourism, which has seen growth of over 20% per year. Additionally, the spa business, which has evolved from relaxation to health-focused services, is expected to grow by 17.2% annually due to positive trends in the industry. As pioneers and leaders in holistic health and medical services in Asia, we recognize the potential of Thailand's medical and wellness tourism. We aim to leverage our strengths in integrated health and holistic medicine to strengthen our wellness business. Our next business plan focuses on making health services accessible to all target groups by offering wellness services in various formats, under a health service strategy that encompasses all four dimensions. We have developed projects that cater to target groups seeking relaxation and health care activities, as well as partnerships with Bumrungrad Hospital for those needing treatment and rehabilitation from various medical specialists, with plans for further development.

Flagship properties in the United States and Europe to expand customer base and establish RX Wellness as an internationally recognized brand.

The first project under RX Wellness Co., Ltd. is Ruk Wellness Bang Kachao, which was selected as the "Holistic Heaven" of the year by Condé Nast Traveller Wellness & Spa Awards 2023. The health tourism model has increased the return rate of customers to 30-55% within a year, resulting in an average revenue of approximately 45,000 baht per person per night. This year, the company aims to generate monthly revenue of 20 million baht and total revenue of 375 million baht for the year 2024, followed by RXV Wellness Village in Sam Phran District, Nakhon Pathom, with an investment of over 700 million baht in a prime location to meet diverse wellness needs under the concept of "Everyone’s Wellness," which has officially opened.

Ms. Wasinee Sukjaroengkraisri, Deputy Managing Director of RX Wellness Co., Ltd., stated the project's goals: "We aim for RXV Wellness Village to be a new destination near the city, providing guests with an easy and enjoyable perspective on health care amidst the lush greenery of Sam Phran District. We have transformed the area into a new health service space of over 4,000 square meters, incorporating various health care sciences.

For this year's opening, we aim for health service revenue to account for 30-50%, with a monthly revenue target of 15 million baht and a goal of reaching 250 million baht in revenue for 2024."

To develop future projects that address health treatment and rehabilitation, RX Wellness Co., Ltd. is collaborating with the expertise of specialized medical teams from Bumrungrad Hospital. The company plans to manage the VitalLife franchise, the first health promotion center in Asia under Bumrungrad Hospital, for Ruk Wellness Bang Kachao. RXV Wellness Village will be jointly managed by VitalLife, which will oversee medical technical aspects, staff training, and medical equipment procurement starting from April 1, 2023. Additionally, plans are underway to open BH Medical Village in collaboration with Bumrungrad Hospital.

This will be located in the same area as Ruk Wellness Bang Kachao, focusing on the treatment and rehabilitation of post-operative patients through the integration of strengths in health and holistic medicine to elevate the wellness and medical industry of the future, aiming to become a global leader in holistic health care.

Mr. Warasith further stated that the company is also looking for long-term opportunities to elevate the Thai brand to global recognition through plans to develop flagship properties in the United States and Europe. There are plans to train wellness courses in collaboration with the St. Regis Hotel located in Aspen, Colorado, USA, while also expanding wellness projects in that city, seeking to develop health destination projects under the RAKxa brand.

“For the roadmap that RX Wellness Co., Ltd. has laid out, we aim to develop various projects by leveraging our strengths in providing health and holistic medical services to create differentiation. We also aim to address long-term health care needs. We have always believed that good health is a precious asset, or Health is Wealth. Therefore, we aspire to drive the brand to a global level while utilizing all our knowledge and strengths to enhance health and encourage people to pay more attention to health not only at the national level but also at the regional and global levels,” Mr. Warasith concluded.

RXV Wellness Village in Sam Phran District, Nakhon Pathom, is now open, covering an area of 100 rai with 150 rooms, with the first phase offering 83 rooms, featuring various health care sciences such as medical exercise centers, traditional Thai medicine, energy therapy, nature therapy, hydrotherapy, and modern medical sciences, with prices starting from 4,000 to 15,000 baht. Reservations can be made in advance at the website https://www.rxvwellness.com or by calling +66 34 151 822.