Pruksa has announced a new organizational goal, led by professional CEO Uthen Lohachitpitak and his management team, to deliver housing value aligned with the lifestyle concept of "Live well, Stay well". The new housing trend will not only focus on developing beautiful homes with innovative designs but will also integrate the creation of "well-being factors" that promote health and community, enhancing the quality of life in the true sense of "living well and happily". The strategic plan emphasizes the synergy of three core businesses: real estate, healthcare, and e-commerce, leveraging innovation and technology to develop products and services that add value and enhance living convenience, catering to all new lifestyles in the digital era. The goal is to achieve assets worth 100 billion baht that can generate recurring income of over 25% by 2028. Recently, they launched clickzy.com, a new online trading platform that serves as a hub for business partners, providing products and services that meet all lifestyle needs with just a click.

5 Strategies to Drive Business in a New Context

Mr. Uthen Lohachitpitak, CEO of Pruksa Holding Public Company Limited, announced the new vision and mission of the Pruksa Group, framed around the concept of caring for life: "Live well, Stay well". He noted that the rapid changes in social context, environment, economy, and technology are impacting business models and consumer lifestyles, necessitating that businesses remain alert and adapt to these changes. This is complemented by the expansion of the group’s diverse businesses aimed at improving people's quality of life.

Mr. Uthen stated that the five strategies adopted by the Pruksa Group to drive business growth with a clear objective of developing housing for customers' "well-being" include:

  • Strengthen the Core: Implementing an agile way of working to enhance products and services, better meeting market demands.
  • Green to Great: Focusing on sustainable development, establishing ESG (Environment-Social-Governance) policies as the core of all strategic designs and operations.
  • Seed New Business: Investing in new businesses that are poised for growth in line with mega-trends.
  • Capability Building: Promoting a corporate culture that fosters sustainable growth.
  • Customer Centric: Focusing on creating positive experiences and long-term relationships with customers.

Pruksa is thus ready to deliver a happy and healthy living experience to consumers, reflected in three aspects: Wealth, Health, and Happiness. This is achieved by synergizing the group’s businesses, primarily through real estate, providing quality housing in warm communities where everyone can live happily together; healthcare, with Vimut Hospital and its network caring for the health of Thai people; and digital and e-commerce, connecting and supporting modern lifestyles using various technologies to create comprehensive convenience for all lifestyle needs.

New Real Estate Trends Using Insights to Create Added Value

Mr. Piya Prayong, CEO of Pruksa Real Estate Public Company Limited, stated that under the concept of "Live well, Stay well", which builds on the idea of Tomorrow. Reimagined., the development of homes for new lifestyles today and tomorrow aligns with global mega-trends in three areas: changing lifestyles, health consciousness, and sustainability. In terms of innovative home design, the focus remains on the "PRUSKA Living Solutions" concept, making homes more than just living spaces, but delivering the best quality of life for both body and mind within homes, communities, and quality societies. Pruksa aims to create added value for housing by utilizing customer insights to develop new products and services.

These include the concept of Multi-Gen homes that accommodate all generations, efficient home space design (Smart Space Design), the integration of home automation systems to enhance living quality, and the connection of lifestyles through the MYHAUS application, which controls various Internet of Things (IoT) devices in the home with just a touch. The use of alternative energy in projects, including solar roofs and EV chargers, as well as the design of energy-efficient homes (Passive Homes), which are designed and equipped with materials that minimize environmental impact and promote health, is also prioritized. Additionally, collaboration with Vimut Hospital will provide health care services that enhance benefits for residents. There are also plans to partner with external allies to offer additional benefits that promote "Live well, Stay well" for Pruksa residents.

Vimut Hospital and Plans for a Seamless Health Ecosystem

Dr. Somsak Arksilp, CEO of Vimut Hospital Holding Company, discussed the plan to develop a seamless ecosystem linking lifestyle and health care for a "Live well, Stay well" life. Vimut Hospital is ready to care for health through prevention and treatment via various services and channels that meet the needs of modern living. The integration of a comprehensive health care network will ensure that all Pruksa households receive care as if they have a family doctor, allowing all Thai people to access medical services more conveniently through three main mechanisms:

  • Linking with Pruksa's real estate projects: Expanding medical services to homes so that Pruksa residents receive health care as if they have a family doctor, offering service discounts and establishing community health centers.
  • Linking with public hospitals: Starting with Ramathibodi Hospital to make it easier for patients to access medical services, ensuring quality care at reasonable prices while reducing waiting times.
  • Anywhere Anytime connectivity: Through the Vimut application, providing telemedicine services, mail delivery of medications and supplies, and developing a digital health care system for preventive health promotion, including future plans to develop a virtual hospital to care for bedridden patients at home using body monitoring devices that can alert medical teams in emergencies. Blood tests can be done without visiting the hospital, and partnerships with other allies will enhance access to health services through digital technology.

Digital Platform Launching clickzy.com, E-Commerce for Home and Health Enthusiasts

Mr. Boonthai Kaewchoti, CEO of Synergy Growth Company, a new business within the Pruksa group, revealed that the company was established to develop digital platforms aimed at enhancing the "Live well, Stay well" lifestyle for consumers, focusing on simplifying people's lives through comprehensive online commerce services that connect various aspects of living, interior design, health care, and more.

They launched clickzy.com, a new online retail platform with the campaign "Happiness at Your Fingertips". Clickzy.com is an E-Marketplace that provides an online retail market aggregating stores and products related to housing, home maintenance, health care, and beauty, as well as a source for digital vouchers. Clickzy.com operates as a hyperlocal marketplace, excelling in finding and aggregating products and services from nearby stores and facilitating quick responses from those stores. The platform emphasizes fast delivery, primarily using motorcycles to address the issue of long wait times for customers. This platform also helps increase income for local businesses.

Additionally, Synergy Growth is developing digital platforms to support various businesses within the Pruksa group, including the MYHAUS application, an innovative smart home system that controls smart home devices and manages common areas in projects, providing comprehensive services for Pruksa customers, and the ViMUT application, which offers comprehensive health services from Vimut Hospital. There is also the Zdecor business, providing one-stop interior design services at accessible prices, saving time and ensuring readiness for immediate occupancy.

“Ultimately, regarding sustainable organizational growth alongside society and the environment, Pruksa aims to achieve assets worth 100 billion baht by 2028 and is committed to leading by reducing greenhouse gas emissions by 30% by 2030, aiming for carbon neutrality by 2050, in line with Thailand's and international goals. Furthermore, leveraging the strengths of various businesses within the group will enhance resilience, combined with a continuous development mindset and the integration of innovations to improve operations, including plans to invest in new businesses poised for growth in line with mega-trends. I believe that the Pruksa Group will certainly achieve its goal of delivering a "Live well, Stay well" lifestyle,” Mr. Uthen concluded.

Follow the story of delivering "Live Well, Stay Well" from Pruksa today on YouTube: https://www.youtube.com/user/PruksaFamilyClub #PruksaLiveWellStayWell