Frasers Property (Thailand) Public Company Limited, or FPT, is the first comprehensive real estate leader in Thailand that integrates residential, industrial, and commercial real estate businesses into a single platform. The company aims to drive growth while focusing on creating excellent customer experiences through the FPT Next 2025 roadmap, elevating the business to a "Real Estate as a Service Brand" to deliver service excellence in every aspect. The plan aims to differentiate beyond being a property developer by expanding a diverse range of products and services to meet current and future customer trends and needs.

Mr. Thanapol Sirithanachai, Chief Executive Officer (Country CEO) of Frasers Property (Thailand) Public Company Limited, stated that under the Frasers Property brand, the company not only prioritizes delivering the best products and services to customers and users but also aims to create a positive experience for everyone through our spaces by continuing to fulfill the brand's mission.

Frasers Property Thailand will drive the organization as a Real Estate as a Service Brand, which means driving the real estate business through innovative service enhancements to improve customer service efficiency and elevate people's quality of life, thereby increasing service capabilities.

The company has harnessed the technological capabilities and modern knowledge of professional teams from all three business groups. In terms of various service technologies, such as:

  • Promotion of smart safety with a face recognition system for entering and exiting premises.
  • Vehicle access control systems.
  • Effective traffic and pollution level monitoring within the area.
  • Support for clean energy use and a commitment to developing environmentally friendly buildings according to international standards.

Residential business has enhanced seamless customer service with the Home+ application, which facilitates customers throughout the sales and service process, including offering various supplementary services through partner networks to better care for residents, aligning with lifestyles and housing needs while delivering innovations and technologies within homes that enhance living standards.

Office business aims to accommodate flexible usage patterns, advancing service innovations under the Core & Flex concept, complete with comprehensive amenities, with costs based on service type or duration needed, including:

  • Standard office spaces.
  • Flexible office spaces.

Industrial business is preparing to push for Co-Warehousing services, where fees are based on usage, complemented by shared amenities and technologies to meet customer demands.

  • Pay-Per-Use services.
  • Warehouse storage services based on pallet counts (Pay-Per-Pallet).

All of this aims to propel FPT to become a Real Estate as a Service Brand by 2025. The company has outlined its operational plans in three main dimensions:

  • People: Focus on caring for employees, who are the core of enhancing the business's competitive capabilities by continuously developing personnel to increase capabilities and expand potential, alongside supporting clear career growth paths for everyone in the organization, while ensuring equitable welfare that aligns with modern living, to build a strong team with knowledge and skills that will be crucial for advancing the business both now and in future growth, with the goal of becoming an Employer of Choice.
  • Planet: Conducting business with a commitment to society, the environment, and governance (Environment, Social and Governance: ESG) and aiming to create sustainability for the company in all aspects. Currently, FPT is the first Thai real estate company to receive an A-level sustainability disclosure rating in the Southeast Asia Diversified Business category according to GRESB (Global Real Estate Sustainability Benchmark), which is a sustainability index for the real estate sector, while moving towards reducing carbon dioxide emissions by 6 million kilograms, equivalent to planting 600,000 trees by 2025, to become a net-zero carbon organization by 2050.

  • Purpose: In addition to delivering quality products and services, FPT will continue to strengthen the Frasers Property brand to be memorable and a symbol reflecting the creation of positive experiences for customers through the operations of all three business groups, with the goal of ranking in the Top 5 of Thai real estate brands by 2025.

“To reinforce the mission of Inspiring experiences, creating places for good, FPT is following the FPT Next 2025 plan and is committed to delivering high-quality products and services filled with positive experiences while addressing customer needs and enhancing the quality of life for customers and users alike,” Mr. Thanapol stated.

Overview of Frasers Property Thailand's business is as follows:

  • Residential real estate group is developing single-family homes, duplexes, and townhomes across 10 brands, with plans to expand the portfolio of luxury and super-luxury single-family home projects priced between 60-120 million baht, led by three main brands:
    - The Royal Residence
    - Alpina
    - The GRAND
    Additionally, there are plans to enter the low-rise condominium market priced at 3-5 million baht.

  • Industrial real estate group has a team with extensive experience and expertise, managing over 3.4 million square meters in Thailand, Indonesia, and Vietnam, and is preparing to deliver an additional 150,000 square meters to clients, resulting in a total managed area of over 3.55 million square meters, reinforcing its position as the number one developer of industrial real estate. At the same time, there is a mega project for a large industrial city covering 4,600 rai in Samut Prakan province.

  • Commercial real estate group is strong with mixed-use projects in the city center such as Samyan Mitrtown and Silom Edge, hotel businesses, and Grade A office buildings located in the central Bangkok CBD area. With excellent management, this has resulted in a large number of tenants and users, maintaining an average portfolio occupancy rate of over 90%.

With the diversity of businesses that strengthen the FPT platform, the company's portfolio (as of September 30, 2022) has an asset value of up to 98,967 million baht and aims to increase asset value to over 100,000 million baht by 2025, with the goal of becoming a Top 5 brand in real estate across residential, industrial, and commercial sectors.