Ananda Development Public Company Limited, or ANAN, a leader in urban residential development and the condominium market near mass transit, has announced the successful launch of its new brand in the heart of Bangkok, the Culture Chula project, which is a Lifestyles Condominium with an eco-friendly concept in collaboration with Scratch First, a leader in events that prioritize sustainability, catering to the new lifestyle of urban dwellers with a World Class Service standard. This project is suitable for investment, rental, or resale in the future, promising good returns and has become a significant talk of the town in the Thai real estate sector recently.

Mr. Prasert Butdulyasathit, Chief Executive Officer of the Real Estate Business Division at Ananda Development Public Company Limited stated that after Ananda's success in launching the new brand in central Bangkok with the Culture Chula project, which has generated unprecedented interest from customers and investors, the company is ready to build on this success by introducing the project internationally, starting in Hong Kong as the first destination for the global launch of the Culture brand.

Ananda is confident in the investment and economic potential of the country, believing that residential projects from Thailand continue to gain trust from foreign investors and can hold value as assets in the future. The company aims to target international customers and expand its customer base by collaborating with a capable business partner, Knightbridge Co., Ltd., which is a partner in Hong Kong that aligns well with Ananda's needs to bring premium projects with international service standards to the foreign market once again. They are presenting the newly successful condominium project in Thailand under the Culture Chula brand to reinforce its image as a leader in urban residential development and a top player in the condominium market near mass transit in Thailand.

Mr. Kingston Lai, Chief Executive Officer of Knightbridge Co., Ltd. stated that the Culture Chula project is distinctive, located in a prime area with convenient transportation, surrounded by important places, close to shopping malls such as Samyan Mitrtown, Siam Paragon, and leading educational institutions like Chulalongkorn University. Additionally, Ascott, the world's leading luxury serviced residence operator and the largest international property management company in Thailand, will manage the common areas, ensuring that customers receive world-class service and care for unit owners. The company is honored to be appointed as the main sales representative for the Culture Chula project developed by Ananda Development Public Company Limited, catering to all international customers. The company is committed to presenting the Culture Chula project to global partners, mobilizing a sales team and marketing strategies to make it appealing and memorable to achieve the planned sales targets.

The Culture Chula project is a new freehold condominium with World Class Service Experience standards, catering to the lifestyle of Chula residents and considered a Super Prime Location, adjacent to Rama IV Road and just 350 meters from the MRT Samyan station, and only 290 meters from the BTS Saladaeng station. It features 24-hour common areas and is located in the heart of leading educational institutions, showcasing the unique charm of Samyan, with views of Lumpini Park, the largest green lung in Bangkok, making it ideal for living and investment due to its location in the Chula - Samyan - Silom area, which attracts students and office workers, with prices starting at 7.9 million baht. Ananda is regarded as the market leader in this Chula area due to its successful and well-received previous projects.

A key highlight of the freehold condominium Culture Chula is the ownership of a condominium that appreciates in value over time, allowing for future resale whether for personal use or rental. Additionally, if not occupied, it can be easily rented out due to its proximity to schools, universities, and several office buildings, resulting in high rental demand. It can be rented to students or, during school breaks, to professors, office workers, and executives working in the city.

The new condominium brand Culture Chula allows every lifestyle to live fully, creating a new urban living style under the concept of New Tribe of Urban Living, which comes with convenience at a standard level and services that meet residential needs by bringing WORLD CLASS SERVICE EXPERIENCE from ASCOTT, a global brand, to manage living and provide services as if receiving luxury hotel service every day. More than just living space, the Yard community is open for all lifestyles to engage in various activities, emphasizing closeness to nature, sustainability, inspiration, and reflecting unique identities in living in a prime urban location.