CP LAND X Boy Kosiyabong Expands Love Brand with New Music Video 'Happiness is All Around'
CP LAND Public Company Limited, one of Thailand's leading real estate developers, has collaborated with renowned songwriter, singer, and producer Boy Kosiyabong to refresh the iconic 90s hit song 'Happiness is All Around' for a new generation. This reimagined version aims to convey feelings of love, connection, and inspiration that resonate within homes, especially during the month of love. The initiative reinforces CP LAND's new brand image under the concept of 'Accessible Communities for Life' and seeks to become a 'Brand Love' for all demographics and generations. The music video features popular actors Dr. Jeab Lanna and Ploy Patarakhorn, representing the new generation, and includes exclusive gifts from companies under the CP LAND group for Valentine's month.
Dynamic Experiential Marketing Strategy
Ms. Sasinan Allman, Strategic Marketing and Corporate Communication Director at CP LAND, revealed that the brand refresh aims to align with the concept of 'Accessible Communities for Life.' Following the campaign 'Happiness is All Around' presented by Singto Numchok late last year, CP LAND continues to spread joy through music with the new version of 'Happiness is All Around.' This reinforces CP LAND's commitment to delivering happiness and positive experiences to customers across all generations.
In this dynamic experiential marketing strategy, CP LAND partnered with Boy Kosiyabong to rearrange the song with a modern twist, incorporating rap segments and hip dance moves that appeal to all ages. CP LAND believes this will attract fans of the original 'Happiness is All Around' song, as well as the Y2K generation, who are significant consumers today, and extend to the new generation, potentially becoming future customers.
The music video features Dr. Jeab Lanna and Ploy Patarakhorn as representatives of the new generation, showcasing the diversity of love—from family bonds to romantic relationships, including LGBTQ+ representation. The narrative highlights warmth, affection, and shared happiness among family and friends, reflecting the current trend of online entrepreneurship among the youth, who value work-life balance and flexibility in their careers.
Another key theme of the music video is the concept of 'home' as a central hub for families of diverse generations. Regardless of where family members grow, returning home always brings love and warmth.
Connecting The Generations
Boy Kosiyabong, the creator of the new version of 'Happiness is All Around,' expressed that collaborating with CP LAND was a challenging task, as it involved reinterpreting a legendary song to resonate with contemporary audiences. The new version simplifies the lyrics and melody, making it straightforward and relatable, especially for the new generation, embodying the idea that 'Simply is The Best.'
This song presents a fresh and diverse approach suitable for all genders and ages, conveying themes of happiness, love, warmth, and connection, in line with the concept of 'Happiness is All Around.' If this song were a home, it would be a warm space welcoming family members back, as reflected in the lyrics: 'May every time you listen to this song remind you that love is always here.' The full music video is available across all CP LAND's social media channels starting today.
CP LAND Group Spreads Love in the Month of Love
On this Valentine's Day, CP LAND extends love to everyone through the campaign 'Inspiration Begins at Home,' sharing love through the song 'Happiness is All Around.' CP LAND is offering promotions across various business sectors, including Fortune Town shopping center, 13 hotels under the Fortune Group nationwide, Khon Kaen International Convention Center (KICE), and residential business groups. By liking and sharing the music video on social media, customers can receive discounts of up to 10% and additional prizes when using services within the CP LAND group. More details can be found on the CP LAND Facebook page.
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