Mr. Wachirachai Koonamwattana, Head of Smart System Solution Business in the Cement and Construction Products business of SCG stated that the issue of PM 2.5 dust has made SCG realize the importance of health and safety for consumers, leading to the development of products to enhance air quality. They have launched the innovative product "SCG Active AIR Quality" or the air quality enhancer for homes and condos under the concept of "Clean Air For All," promoting solutions for clean air and a better quality of life for everyone at home.

Recently, SCG has collaborated with SC Asset, a leading real estate developer in Thailand, to set new standards for residential properties, particularly regarding air quality. The Smart Living Solution Tech team at SCG has designed the air quality enhancer to be an integral part of the home, from co-designing construction methods to ensure both aesthetics and functionality for SC Asset's new housing projects launching this year, along with professional and comprehensive after-sales service.

The working principle of SCG Active AIR Quality is to introduce good air into the home, which helps maintain good air circulation at all times. The fresh air is of high quality from the start, thanks to a 5-layer filter that filters PM 2.5 dust, eliminates pathogens, viruses, bacteria, and even the coronavirus, responsible for COVID-19, with a 99% efficiency using HEPA H13 filters and anti-viral filters.

After that, it creates positive pressure within the room due to the accumulation of fresh air, which pushes out accumulated stale air, pollutants, and pathogens, ensuring that the air inside the room remains of high quality at all times.

When the air entering the home is of good quality, it enriches the oxygen levels, helping to reduce the amount of carbon dioxide in the air, which can decrease by up to 70% within one hour.

The company has set a strategy for the SCG Active AIR Quality innovation to aggressively enter the housing project market through collaboration with SC Asset and to target health-conscious general customers, aiming for sales of 100 million baht in 2023.

Mr. Direk Tayaki, Head of Tech Solutions at SC Asset Corporation Public Company Limited revealed that research shows that currently, over 83% of customers are concerned about and want innovations for managing air quality. Therefore, SC Asset has developed customer-centric products and services, which is the basis for this collaboration. It should be noted that SC Asset is the first to implement the SCG Active AIR Quality innovation as a fundamental material in their projects.

In 2022, the company piloted the installation of SCG Active AIR Quality in 8 single-house projects of SC Asset, totaling 106 units. Customers visiting the projects expressed their appreciation for this innovative product. For 2023, the goal is to install SCG Active AIR Quality in single-house projects priced from 8 million baht and above, totaling 1,000 units across 21 new projects.

SC Asset has designed the SCG Active AIR Quality system to be integrated into the structural system, with ducts for good air flowing into the house, maintaining the home's aesthetic appeal. Additionally, residents can check the air quality in real-time via the RuJai app.

Overall, we are confident that the SCG Active AIR Quality innovation or the air quality enhancer for homes and condos will be an important component that SC Asset will deliver to all residents, providing a superior living experience. Furthermore, this year, SC Asset is preparing to develop a Home Automation system that can be controlled by AI using Thai voice commands for new housing projects, and in the future, new innovations will be integrated into all types of the company's products, following the concept of 'H.O.U.S.E.S' that emphasizes design and living (H: Home is Everything), quality material selection (O: Old), health considerations (U: Unhealthy), safety (S: Safety), maintenance (E: Expense), and ensuring that SC Asset's products and services are environmentally friendly (S: Scero House).

"SCG Active AIR Quality is an innovative product that will help introduce good air into homes. It will be available in 4 models, with prices starting from 19,000 to 37,900 baht, along with the campaign 'Love is in the AIR' as a promotion in February 2023, welcoming Valentine's Day. Customers who purchase SCG Active AIR Quality as a pair will receive an immediate 10% discount from February 14 to 28, 2023.

For those interested, orders can be placed through SCG HOME at www.scgbuildingmaterials.com and the SCG Brand Facebook Fanpage, or you can view the innovative product at SCG HOME Experience and inquire for more information at SCG Contact Center 02-586-2222."