ANANDA 2023 announces a year of strength across all business sectors, transitioning from BIG MOVE to RIDE THE WAVE, launching 10 projects valued at over 21.2 billion baht, along with ready-to-move-in products worth 45 billion baht in prime locations. The company is set to unveil 2 new flagship projects valued at 14.6 billion baht, expanding into new business lines and aiming to become the brand that understands urban dwellers the most.

Ananda Development Public Company Limited or ANAN, a leader in urban residential development, holds the top position in the condominium market near BTS stations. The company is confident in the real estate market's recovery signals, showcasing its potential as a brand that understands urban residents best. It is strengthening its readiness across all business lines to maximize efficiency and effectiveness, responding to the increasing demand from foreign buyers for Thai real estate, especially after China reopened its borders. The company is confident that its ready-to-move-in projects cover all potential locations throughout Bangkok, valued at over 45 billion baht, catering to both domestic and international markets.

In 2023, the company aims to recognize revenue of 14.5 billion baht (a 20% growth from the previous year) with a sales target of 18 billion baht. It will also launch 2 new flagship projects valued at 14.6 billion baht and expand into a new business line, APSMC (Ananda Professional Services and Management Consultancy), offering Total Solutions. Additionally, the company plans to issue bonds worth 5 billion baht to support future business expansion as per its strategic plan.

Mr. Chanont Ruengkritya, CEO of Ananda Development Public Company Limited, stated that the overall real estate market in 2023 is a year of opportunity, with positive signals emerging since late 2022, indicating growth in line with economic conditions. This growth is supported by the tourism sector and related businesses that have revived following the full reopening of the country. As a leader in the condominium market near BTS stations, Ananda is well-positioned to understand urban customers in both condominium and low-rise markets, ready to move forward under the concept of Ananda Ride the Wave to seize upcoming opportunities. Ananda sees potential from foreign countries reopening, particularly China, which has a demand for ready-to-move-in residential projects in prime locations. Furthermore, Ananda is well-prepared to meet this demand with quality products available in the best locations in Bangkok (Blue Chip Locations) across all segments, at prices that have not yet adjusted to the continuously rising land prices. The company remains confident in the potential of BTS-connected condominiums to meet urban living needs effectively.

It is believed that China will return, and Ananda's products are most suitable for Chinese buyers looking for secondary homes or backup residences. Chinese buyers prefer ready-to-move-in units. Ananda has a stock of 30 projects in Blue Chip locations and is the only developer with numerous projects in the city center near BTS stations, ready to serve customers ready to purchase. The projects have been adapted to include even utensils and tableware to ensure readiness, and the interior design has been tailored to meet the personas of different customer groups.

With the rising land prices, residential development must shift towards high-rise living. Urban life is making a comeback.

Additionally, there is a growing business opportunity in Branded Residences, with increasing demand. Ananda is collaborating with world-class partners to set a new standard in the real estate sector, addressing the rising demand for luxury offerings among high-end customers by launching the SUPER ULTRA LUXURY market on Sukhumvit Road. This will be a groundbreaking collaboration in developing Branded Residences that has never been seen before in Thailand, and Bangkok remains a popular destination for people across Asia, as evidenced by the ranking of Branded Residences globally: 1. Dubai 2. Miami 3. New York 4. Phuket 5. Bangkok, with Thailand ranking 4th and 5th for Phuket and Bangkok, respectively.

The Serviced Apartment business in 2023 is expected to generate consistent revenue for the company across all locations, with 5 projects fully operational:
- Somerset Rama 9
- Ascott Thonglor Bangkok
- Ascott Embassy Sathorn
- Life Sukhumvit 8 Bangkok
- Somerset Pattaya
This positive outlook is directly influenced by the reopening of various countries, with Thailand, particularly Bangkok and Pattaya, being among the top destinations for tourists worldwide.

Moreover, this year, Ananda plans to launch a new Business Line operating as Professional Services and Management Consultancy, focusing on managing and developing real estate projects under Total Solutions. Currently, final negotiations are underway with Rabbit Holdings Public Company Limited to manage and develop the first project in a Prime Area on Sukhumvit 38 (near Thonglor BTS station), which will be a Mixed-Use project comprising condominiums, serviced apartments, and food and beverage outlets. In the near future, further collaborations on similar projects are anticipated with Rabbit Holdings and other partners.

Ananda is also focused on developing Tech Education to help drive Thailand towards a digital economy, aiming for Thailand to keep pace with developments in this area compared to other ASEAN countries. The company has established The Master Academy (TMA) to create skills and enhance business thinking combined with digital technology, starting with the upskill/reskill initiative in collaboration with Chulalongkorn University to launch The Data Master program, which aims to produce data scientists, a profession currently in high demand in the country. Future plans include developing other courses such as Blockchain and Cyber Security in collaboration with leading universities and companies both domestically and internationally, focusing on practical applications, along with partnerships with Singularity University (SU) in the Southeast Asian region.

Ananda is confident that with the opportunities and positive factors emerging this year, the company has the best products ready for transfer in prime locations, capable of meeting the needs of urban customers across all segments, including international clients. The expansion into new business lines will undoubtedly present excellent growth opportunities for the company.

Mr. Prasert Butdulyasathit, CEO of the Real Estate Business Division at Ananda Development Public Company Limited, stated that Ananda is prepared for the real estate market's recovery and the demand from both domestic and international customers by offering ready-to-move-in products with a strong Inventory valued at approximately 45 billion baht, divided as follows:
- Projects that are RTM (READY TO MOVE) valued at 34.88 billion baht
- Projects to be completed in 2023 valued at 10.012 billion baht.

The company aims to recognize revenue of 14.5 billion baht (a 20% growth from the previous year) with a sales target of 18 billion baht. The company plans to market through the ANANDA URBAN CARAVAN, bringing ready-to-move-in projects directly to the GEN-C customer group through urban-style roadshow activities throughout the year. Additionally, preparations are underway to penetrate international markets to expand the customer base, collaborating with strong business partners to respond to the reopening of foreign markets by reintroducing premium projects with international standard services to the international market.

The company reaffirms its financial strength and operational capabilities, with projects in the best locations supporting continuous growth. It is confident that revenue will meet the set targets. Support from partners remains strong and consistent, both from leading international partners and top Thai partners.

 

Regarding the plans to launch 2 new flagship projects valued at over 14.6 billion baht, they include:
1. New Branded Residence in the heart of Sukhumvit, a collaboration with a world-class partner, which will be the pinnacle of collaboration in developing Branded Residences never seen before in Thailand, with a project value of approximately 6.5 billion baht.
2. Ideo Phahol – Saphan Khwai, just 0 meters from the BTS Saphan Khwai station, featuring a new design concept of Hybrid New Series for GEN C lifestyles, surrounded by various urban lifestyle amenities, with project facilities and a new central concept for all modes of living: LIVE – WORK – PLAY – LEARN, valued at approximately 8.1 billion baht.

Future investment plans for 2023 include 10 projects with a total value of approximately 21.2 billion baht, comprising:
- 4 low-rise projects valued at approximately 7.2 billion baht
- 4 condominium projects valued at approximately 10 billion baht
- 2 serviced apartment projects valued at approximately 4 billion baht, all expected to be joint ventures (JV).

 

 

Latest roadshows were held in January 2023 in Hong Kong and Myanmar.