Naiyan Estate reveals the market trend of 'Boutique Townhomes' in the city, particularly in locations near the BTS, continues to capture the hearts of the new generation looking for homes. They announced the development of Phase 3 of Cherkoon Sukhumvit 77 after successfully closing sales for Phases 1 and 2, achieving over 400 million baht in sales, and are set to unveil a new home design called Home for Generation catering to residents of all generations, with official sales opening on January 28-29.

Mr. Suthi Limpornchai Phongkul, Chairman of Naiyan Estate Co., Ltd., stated that the overall real estate market in the townhome segment has seen continuous positive responses since mid-2022, and it is expected that the demand for homes in this category will remain strong into 2023 due to changing living behaviors. Those looking for new homes are increasingly considering single-story homes, especially townhomes located in convenient travel areas and designed to meet their needs.

“Urban workers are looking for townhomes that are conveniently located near shopping areas, workplaces, and have beautiful designs with versatile functionalities, giving them a living experience similar to that of a detached house. Projects that can meet these demands and develop products that align with what homebuyers are looking for will receive good responses and be among the top choices for purchasing decisions,” Mr. Suthi said.

The development approach of “Boutique Townhomes” by Naiyan Estate focuses on central urban locations that are easily accessible, beautifully designed, and cater to the new working generation aged 25-40 at an affordable price range of 5-7 million baht. This is evidenced by the sales figures from Phase 1 with 45 units and Phase 2 with 25 units, which sold out faster than expected, achieving over 400 million baht in sales. They are now ready to continue with Phase 3, the final phase, consisting of 65 units.

The Cherkoon Sukhumvit 77 project is a “Boutique Townhome” developed under the concept “Beyond a Great Home, a Home that is More.” It features premium 3-story townhomes with a width of 5.5 meters, distinguished by its location, accessible via two routes: On Nut Road and Srinakarin Road, just 900 meters from the MRT Srinakarin station and 5 km from the BTS On Nut station. For those using private cars, the Bangna expressway is 7 km away, with the Sukhumvit 62 toll gate 7 km away and the Bangjak toll gate approximately 8 km away. The surrounding area also offers various amenities, including Seacon Square and Paradise Park shopping malls, Macro Srinakarin, and Central Bangna 6 km away, as well as hospitals such as Sinphat Hospital, Thai Nakarin Hospital, and Bangna Hospital.

Additionally, “Cherkoon Sukhumvit 77” features a new home style with the Home for Generation design concept, utilizing high-quality materials that meet both aesthetic and functional needs, allowing for the lower floor to be converted into a bedroom. The home is designed to maximize natural light and includes a flow ventilation system that promotes natural air circulation, enhancing energy efficiency. There is also a large communal garden to accommodate activities for residents of all ages.

The Cherkoon Sukhumvit 77 project is a “Boutique Townhome” covering an area of 13 rai with a total project value of 800 million baht across 3 phases, and is set to officially launch Phase 3 on January 28-29, 2023, with prices starting at 5.15 million baht, along with a special promotion offering free transfer fees on the day of transfer.*