‘Naiyan Estate’ has revealed the market trend that ‘Boutique Townhomes’ in central locations near the BTS are still favored by the younger generation looking to own a home. The company announced it will proceed with the development of Phase 3 of ‘Cherkoon Sukhumvit 77’ after successfully closing sales for Phases 1 and 2, achieving sales of over 400 million baht. They are also showcasing a new home design called ‘Home for Generation’ aimed at residents of all generations, with official sales set to open on January 28-29.

Mr. Suthi Limpornchai Phongkul, Chairman of Naiyan Estate Co., Ltd., stated that the overall real estate market in the townhome segment has continued to receive positive responses since mid-2022. It is anticipated that the demand for homes in this category will remain strong into 2023 due to changing living behaviors, with more people considering single-story homes, particularly townhomes located in convenient areas that meet their needs.

“Urban workers are looking for townhomes that are conveniently located near shopping areas, workplaces, and feature beautiful designs with versatile functionality, providing a living experience similar to that of a detached house. Projects that can meet these demands and develop products that align with what homebuyers are looking for will receive a good response and be among the top choices for purchasing decisions,” Mr. Suthi said.

The development approach for ‘Boutique Townhomes’ by ‘Naiyan Estate’ focuses on central locations with convenient transportation, beautiful designs, and catering to the new working generation aged 25-40 at an affordable price range of 5-7 million baht. This is evidenced by the sales figures from Phase 1, which sold 45 units, and Phase 2, which sold 25 units, closing sales faster than anticipated with over 400 million baht in sales. They are now ready to develop Phase 3, the final phase, which consists of 65 units.

The ‘Cherkoon Sukhumvit 77’ project is a ‘Boutique Townhome’ developed under the concept of ‘Beyond a Great Home,’ offering premium three-story townhomes with a width of 5.5 meters. It stands out for its location, providing access via two routes: On Nut Road and Srinakarin Road, and is just 900 meters from the MRT Srinakarin 38 station and 5 kilometers from the BTS On Nut station. For those traveling by car, the Bangna expressway is 7 kilometers away, with the Sukhumvit 62 toll gate 7 kilometers and the Bangjak toll gate about 8 kilometers away. Surrounding the project are various amenities, including Seacon Square and Paradise Park shopping malls, Macro Srinakarin, and Central Bangna within 6 kilometers, as well as hospitals like Sinphayathai Hospital, Thai Nakarin Hospital, and Bangna Hospital.

Additionally, ‘Cherkoon Sukhumvit 77’ features a new style of home with a ‘Home for Generation’ design concept, utilizing high-quality materials that meet aesthetic and functional needs, allowing for the lower floor to be converted into a bedroom. The home is designed to maximize natural light and includes a flow ventilation system that promotes natural air circulation, enhancing energy efficiency. There is also a large communal garden to support activities for residents of all ages.

The ‘Cherkoon Sukhumvit 77’ project spans 13 rai with a total project value of 800 million baht across three phases, and is set to officially launch Phase 3 sales on January 28-29, 2023, with prices starting at 5.15 million baht and special promotions offering free transfer fees.