Veranda Resort Public Company Limited, or VERANDA, is entering its 19th year with steady growth as the tourism industry continues to recover. The company reaffirms its leadership in design hotels by implementing a modern marketing strategy called 'MarTech', emphasizing technology-driven marketing. It has launched a Chatbot system to elevate service standards to a Smart Hotel level, catering to travelers of all generations. Additionally, it has introduced a payment installment option for room bookings on its website, offering a special New Year gift campaign with 0% payment for 4 months and no minimum amount, valid from today until February 28, and stays can be booked until March 31, 2023. This initiative is expected to boost early-year room booking rates.

           Mr. Veerawath Ongwasit, Chief Executive Officer of Veranda Resort Public Company Limited, or VERANDA
is a leader in the hotel, resort, and real estate development business under the brand 'Veranda Resort' and several other brands in its portfolio. He revealed that the company plans to enter its 19th year with stability and to continuously reaffirm its leadership in design hotels. In 2023, the focus will be on utilizing 'Marketing Technology' or 'MarTech' by incorporating Artificial Intelligence: AI to reach customers of all generations, analyze customer groups for marketing effectiveness, and enhance consumer engagement while elevating service standards to a Smart Hotel to meet the demands of the digital age. This will strengthen the Veranda Resort brand as a leader in the lifestyle business, providing unique and outstanding experiences for travelers.

The company has started offering payment options for hotel and resort stays through its website https://www.verandaresort.com where customers can pay in installments at 0% interest with any bank credit card since last year. This makes it the first hotel group to provide the experience of paying for room rates through a direct website, allowing customers to pay in installments at 0% for 4 months for amounts starting from 10,000 baht. This initiative has received positive feedback, resulting in increased room booking rates and enhancing accommodations to better suit lifestyle needs. To build on the success of the installment system, the company has launched a special campaign as a New Year gift for travelers, allowing 0% payment for 4 months with no minimum for customers booking rooms from today until February 28, and stays can be made until March 31, 2023. This is expected to further stimulate room booking rates in early 2023.

Additionally, Veranda Resort has utilized customer insights to develop hotel and resort projects, as well as marketing strategies and product development continuously to meet customer demands. The service has been enhanced further with the development of a Chatbot system to answer customer inquiries and facilitate bookings as if a resort staff member were assisting them, with successful payment processing through Artificial Intelligence: AI. This system has been developed to provide customer service through both Facebook Messenger and Line Official, ensuring that all communication channels of Veranda can meet the needs of customers across all generations.

Mr. Veerawath stated that the overall tourism industry in 2023 is showing significant recovery, as Thailand is a key destination for tourists worldwide. Many tourist cities are seeing a lively influx of international visitors. However, customer travel trends have changed considerably over the past 2-3 years. Customers are increasingly booking larger rooms because the COVID-19 situation has led people to prefer traveling in small groups with family or having private spaces to spend time together. The Chatbot system we developed allows us to cater to a diverse range of customer needs, enabling bookings or inquiries 24 hours a day. We have developed it to provide comprehensive answers to customer questions, including completing payment. Furthermore, offering installment payment options allows customers to access the experience of staying in larger rooms more easily. The Pool Suite and Pool Villa types have seen increased sales as they meet the demand for privacy, offering larger rooms with private pools and greater convenience.

For over 18 years, Veranda Resort Design Hotel has been thriving in the hotel, resort, and real estate development industry. Currently, Veranda Resort has a total of 6 hotels and resorts in its portfolio, including Veranda Resort and Villas Hua Hin Cha-Am, Veranda High Resort Chiang Mai, So Bangkok Sathorn, etc. Additionally, there are 3 branded residences adjacent to the resort, such as Veranda Residence Hua Hin, and a food and beverage business that is continuously developing and opening new branches. We are confident that our business and marketing plans will enhance our image and drive the tourism situation to recover significantly in 2023, and the company will grow steadily towards its goals,” Mr. Veerawath concluded.