Lalin Property has announced its business plan for 2023, preparing to continuously launch 10 to 12 new projects with a total value of 7 to 8 billion baht. The company aims for sales of 8.6 billion baht and revenue recognition of 6.85 billion baht, representing a 10% growth.

Mr. Chaiyan Chakarakool Chairman of the Executive Board of Lalin Property Public Company Limited (LALIN) stated that in 2023, the overall Thai economy is expected to grow by about 3.6 to 4.0%, but it still faces high uncertainties, particularly risks from a recession in Europe and the United States, geopolitical risks, and weak domestic purchasing power. The high levels of household and business debt, rising interest burdens, and stricter lending policies from commercial banks pose challenges for business operations this year.

The real estate sector continues to receive support from government measures, including reduced transfer fees and mortgage fees for residential properties priced below 3 million baht until the end of 2023, as well as the recovery of customers working in the tourism sector, who previously faced restrictions on accessing loans from commercial banks. This gives the company confidence in its business plans, moving towards becoming a National Property Company with plans to launch an additional 10 to 12 projects valued at 7 to 8 billion baht in the Bangkok and surrounding areas, focusing on real demand customers in the single-house and townhouse segments priced between 2 to 9 million baht. New projects will gradually open starting in February, with a budget of approximately 1.5 to 1.6 billion baht allocated for land purchases this year to support ongoing project development.

However, the company hopes the government will help address labor shortages, which have hindered construction plans post-COVID. It also suggests that the government should allow foreign investors to purchase land or single-family homes in Thailand, selecting quality investors with technological potential.

Mr. Churachart Chakarakool Managing Director of Lalin Property Public Company Limited (LALIN) stated that for the marketing plan in 2023, the company will adopt a customer-centric strategy through both Lifestyle Marketing and Experience Marketing. It will enhance its marketing efforts through increasing digital channels to better reach target consumers effectively, utilizing Big Data to analyze customer insights. The company remains focused on the residential market segment that represents real demand, developing products that meet consumer needs in terms of new designs and smart home functions. Last year, the company was the first to introduce the elegance of French architecture in its French Colonial Style homes in prime locations at affordable prices.

Regarding its financial status, the company is very strong, with a debt-to-equity ratio (D/E Ratio) of only 0.55, which is lower than the industry average of 1.4 to 1.5. In 2023, the company is ready to adjust its land purchase budget to align with the situation to support business expansion plans and sustainable growth.