Lalin Property is relentless in building a strong organizational culture to foster sustainable growth. The company is committed to creating innovative ideas that lead to activities aimed at enhancing value and developing the potential of its personnel. It crystallizes the DNA that embodies its identity, encouraging out-of-the-box thinking and adaptability to the modern world to deliver quality housing projects and excellent services to consumers at all times.

Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited (LALIN), revealed that it is undeniable that creating a distinctive organizational culture directly impacts work efficiency significantly. This is especially true for aligning the work approach of employees towards a common direction to ensure sustainable growth for the organization. A strong organizational culture is one of the key elements in retaining employees for the long term while also attracting talented new generations from outside to help create a blend of ideas and achieve a common goal. This leads to an organization that understands and harmonizes deeply, and these valuable synergies will enable the organization to continuously innovate.

“At Lalin Property, creating an organizational culture is something everyone must think about together, innovate together, and benefit from together. There must be planning for development and maintenance to ensure long-term benefits. Importantly, a good organizational culture must be valuable to employees, the organization, and stakeholders, leading to success in achieving the organization's ideals or goals,” Mr. Churachart further defined the meaning of organizational culture.

Currently, Lalin Property has over 600 employees, which is a blend of the expertise and perspectives of existing personnel and the fresh viewpoints of new-generation workers, creating a harmonious integration. “The company’s potential development team has created a special project to make the organization a happy place, ready to be a starting point for creative thinking, bringing out the potential within everyone in the organization to be quality personnel who are broad-minded, forward-thinking, and detail-oriented. These are the pathways the organization aims to cultivate and develop into our unique organizational culture,” Mr. Churachart added.

With a commitment to strengthening the organizational culture, the company has initiated various activities to enhance employee participation, such as:

Happy Hour activities held monthly, allowing employees to spend time together for recreational benefits and community support, such as encouraging blood donations or creating handmade notebooks for underprivileged youth to use for learning. Additionally, the company has established the LALIN Younger Club to inspire young employees to learn and train to enhance their work efficiency. This also helps create new DNA to drive the organization forward, thinking differently and creatively outside the box.

To refine holistic creative thinking, the company has developed the LALIN Innovations Idea Award, allowing personnel from all departments to share ideas and exchange knowledge, fostering motivation among employees to actively develop and improve collaborative processes while promoting and inventing new innovations for optimal application within the organization, enhancing work efficiency. In addition to emphasizing creativity, physical health is also crucial and is a particular focus for today’s workforce.

Therefore, the company organized a Sport Day to promote relationships between employees and management, fostering love and unity, reducing conflicts and stress at work, developing leadership skills, and encouraging awareness of the importance of exercise.

“Employees with potential are the most valuable assets of the organization, and creating an organizational culture ready to step into the new business world, enhancing employee potential, inspiring, and promoting a free learning environment, encourages hands-on experience. This is a key factor in building the organization's strength for the future. Lalin Property aims to become a learning organization that comprehensively develops employee potential while also striving to improve the quality of life within the organization to create internal strength, ready to advance towards becoming a National Property Company as per the shared goals,” Mr. Churachart concluded.