Grand Asset, BDMS, and The Mall Group are collaborating to penetrate the Middle Eastern tourist market, particularly targeting the GCC countries, especially Saudi Arabia, by presenting outstanding products that encompass tourism, health, and shopping. This initiative aims to promote Thailand as a lifestyle and health tourism hub.

Mr. Witthawat Wipakool, CEO of Grand Asset Hotels and Property Public Company Limited, revealed that the company has partnered with Bangkok Dusit Medical Services Public Company Limited (BDMS) and The Mall Group Co., Ltd. to offer exceptional tourism and service products that include five-star hotel accommodations, health tourism with international hospital networks, and shopping experiences at leading department stores for Middle Eastern customers, particularly from Saudi Arabia and the GCC, which is a market with significant growth potential. The GCC consists of six countries with a combined population of over 57 million, with Saudi Arabia alone having nearly 35 million people, making it a large market in the region with high purchasing power. Furthermore, there is a growing trend as direct flights to Thailand resume from both Thai Airways and Saudi Airlines, with Thailand being a favored travel destination for Saudi citizens.

“Grand Asset is ready to accommodate Saudi tourists who prefer luxurious and comfortable vacations, with five hotels in our portfolio, including The Westin Grand Sukhumvit, Hyatt Regency Bangkok Sukhumvit, hotels located in the central business district of Bangkok, Royal Orchid Sheraton Hotel along the Chao Phraya River opposite Icon Siam, Sheraton Hua Hin Resort and Spa, and Sheraton Hua Hin Pranburi Villas, seaside resort hotels. Additionally, we have partner hotels in various destinations such as Phuket, Samui, Pattaya, Rayong, and Chiang Mai, totaling over 3,000 rooms that can cater to the lifestyle of Middle Eastern customers who prefer group travel and long stays.”

Grand Asset is also collaborating with Alphaiz Thai Travel to manage travel arrangements. Alphaiz Thai Travel is a Destination Management Company that plans to penetrate the Saudi Arabian and Middle Eastern markets with packages targeting tourists interested in Holistic Luxury Travel, Corporate, Leisure, and Medical and Wellness tourism. As the trend in tourism shifts, travelers are increasingly interested in health tourism, with longer trip durations for both treatment and relaxation, as well as family travelers seeking full-service experiences, including trip planning and activities during their stay.

In collaboration with The Mall Group, a leader in retail development in Thailand, we aim to meet the needs of Middle Eastern tourists who enjoy shopping. The Mall Group's department stores, such as Siam Paragon, Emporium, and EmQuartier, are on the must-visit list for tourists, with Middle Eastern visitors being among the top spenders. Furthermore, Middle Eastern top spenders have the highest average purchase per bill. The Mall Group is ready to be a partner in welcoming Middle Eastern tourists and elevating Thailand as a key business and tourism hub in the ASEAN region.