The charm and festive spirit of Christmas and New Year in Europe are adorned with vibrant colors of joy, welcoming tourists from around the globe to experience beauty through sparkling lights, cheerful music, and decorations. The "luxury department stores" in the heart of major cities in each country serve as popular landmarks for celebrating happiness together. Starting with Selfridges in London, UK, Rinascente in Milan and Rome, Italy, KaDeWe in Berlin, Germany, and ILLUM in Copenhagen, Denmark, these five world-renowned luxury stores have all been around for over a century and are managed by the "Central Group," which owns flagship luxury stores and symbolizes each city in Europe, bringing pride to Thailand and enhancing its international reputation.

Each luxury department store has created a festive atmosphere counting down to Christmas and New Year to delight tourists worldwide, as follows:

ILLUM in Copenhagen, Denmark

ILLUM, the number one luxury store in the heart of Copenhagen, Denmark, is celebrated as the best shopping paradise in the Scandinavian region. It invites visitors to immerse themselves in a Christmas moment themed ONE of a KIND by collaborating with the renowned brand Prada, transforming the department store into a Silver Sparkling Glitter Color atmosphere that sparkles in various shades, reminiscent of a fun disco party. Additionally, guests can indulge in exquisite seafood from the modern Danish restaurant Skagen while enjoying stunning city views from the Rooftop Terrace on the 4th floor, or choose special gifts for loved ones from the Illum Christmas Catalogue 2022, featuring stylish bags from PRADA, LOEWE, CELINE, luxurious jewelry and watches from BVLGARI, and much more. If you can't fly to Denmark, you can still chat with staff to find the perfect Christmas gift through 'Illum On Demand' via WhatsApp at +45 28 93 63 19 or inbox on Facebook at m.me/ILLUMOD.

Selfridges in London, England

Selfridges is the number one shopping destination that tourists from around the world must visit, located on Oxford Street in the heart of London. It has been voted the Best Department Store in the World for four consecutive years at the Global Department Store Summits. This Christmas, it celebrates by creating a Window Display under the theme 'Season’s Feastings,' showcasing the special moments of warm family meals during Christmas, with one highlight being a disco ball in the shape of a pudding. Additionally, a grand Christmas Shop has been launched on the 4th floor, featuring over 1,200 exclusive Christmas decorations and unique gifts available only at Selfridges. You can also shop online at selfridges.com.

KaDeWe in Berlin, Germany

KaDeWe in Berlin is the most famous department store in Germany, preparing to create excitement for the festival of happiness in collaboration with Dior, a world-class luxury brand, designing a stunning Window Display that resembles a magical world shining brightly. It showcases an enchanting collection for women, presenting the Cruise 2023 collection with jewelry and various fashion items in a Pop Up Store covering over 270 square meters. It also features a wide selection of fashion brands for party celebrations, including Dior, Louis Vuitton, Givenchy, Versace, and many other leading brands.

Visitors are invited to experience the atmosphere of KaDeWe under the theme Merry Moments, allowing everyone to capture photos in various spots as if strolling through a snow globe. There will also be a Christmas market featuring a variety of festive products, including decorations, sweets, and various foods to shop to your heart's content.

Rinascente in Milan and Rome, Italy

Rinascente in Milan and Rome is the number one department store in Italy, rich in history and popular among tourists. During the festive season, everyone rushes to check in and take photos for social media to showcase the beauty of thousands of twinkling lights created in a stunning display. This year, it will be held under the theme Believe in Wonder, a celebration of joy and fun throughout the department store, where every step feels like being in a land filled with happiness. One highlight of Rinascente in Milan is the rooftop, home to the modern Italian restaurants Obicà Mozzarella Bar and Maio Restaurant, where visitors can enjoy a 360-degree view of the iconic Duomo di Milano, just like the rooftop of Rinascente in Rome, where one can admire the panoramic sunset at the Madeiterraneo restaurant and Up Sunset Bar by a Michelin-star chef.

 

For those looking for a special gift, Rinascente offers a wide selection of fashion items from brands like Louis Vuitton, Gucci, Fendi, Bottega Veneta, Dolce Gabbana, Tod’s, Valentino, Versace, Salvatore Ferragamo, as well as jewelry, decorative items, and food, such as classic music boxes from LEMAX, carved wooden nutcracker dolls believed to bring good luck, Sugar & Spice (home and gingerbread dolls), and specially curated products for this festival. You can shop both in-store and online by adding Line @RinascenteOnDemand and chatting to shop easily.

In addition to enjoying the beauty created by these five luxury department stores, every time Thai customers who are The 1 members shop at Rinascente, KaDeWe, they will earn The 1 points at the rate of 1 point for every 1 Euro spent, and at ILLUM, 1 point for every 7.5 Danish Kroner spent, along with a 10% discount on participating products by showing The 1 APP, as well as a cashback of up to 15% when using Central The 1 credit cards participating in the promotion (valid until December 31, 2023). They also provide fast track services for tax refunds, gift wrapping services, and delivery to hotels (exclusive for The 1 Exclusive members).

Join in discovering the excitement and inspiration through the festive lights during the grand celebration of Christmas and New Year, while giving exclusive gifts to yourself and your loved ones both in-store and online at the luxury department stores in Europe by Central Group, which are icons of the city and dream destinations for tourists worldwide.