Ms. Pimphan Prechanont, Senior Director of Brand Management and Single-Detached Home Product Development at AP Thailand Public Company Limited stated that FUNCTIONAL IS BEAUTIFUL or A Home That Understands Life is a key success factor behind the achievements of all AP single-detached home brands today. Today, the single-detached home business group is ready to launch a new brand called MODEN, leveraging expertise in developing single-detached homes across various segments to create growth opportunities for the AP Single-Detached Home portfolio while providing customers with new choices to select the quality of life they desire. The first three locations will be available at a starting price of just 3.99 million baht, with pre-sales scheduled for December 17-18, 2022, including:

  • MODEN Rama 2 Project
  • MODEN Bangna - Srinakarin Project
  • MODEN Bangna - Theparak Project


Ms. Pimphan Prechanont, Senior Director of Brand Management and Single-Detached Home Product Development at AP Thailand Public Company Limited

The MODEN brand is developed from a new mindset (Reshape) in response to the challenges of the ECONOMY segment market by looking at things from a different perspective. The starting point for product development has shifted from determining what customers receive based on the selling price to questioning how we can break away from traditional thinking in developing products for this market. The equation of selling homes at 3 million baht has been discarded first. Market research in the ECONOMY segment shows that the current market is reshaping according to reality: "A home must be able to be everything." This serves as a challenge and guideline for developing spaces and functions of the new single-detached home brand MODEN from AP.

The selling point of the new single-detached home brand MODEN under the concept "A Home Must Be Able to Be Everything" is a spacious home with the Zero-Wasted Space concept, ensuring that every square inch is utilized effectively in a self-designed happiness space that is unique. With five new house designs, land sizes starting from 50 - 54 square wah, and usable areas ranging from 175 - 235 square meters, the architecture features a minimalist facade that is simple yet makes the interior space harmonious and airy with light wells and windows in every area. Additionally, the warmth of the home is enhanced with natural wood tones, and security is ensured with a Magnetic Sensor alarm system throughout the house, along with one outdoor camera and a large clubhouse, all under the AP standard for single-detached homes. This meets the needs of the target customer group, the Young Generation, who seek single-detached homes that cater to urban living, offering easy living, high security, and space to relax with nature, while importantly allowing freedom in space design without feeling cramped.

“The design concept for homes in the MODEN brand recognizes that modern families are smaller, with fewer members, yet still desire to fully utilize home space. Therefore, the diversity of adaptable functions, combined with the need for larger areas compared to the Economy home market, is something our design team prioritizes. This is reflected in the various spaces within the MODEN house designs, such as the design of two large master bedrooms on the upper floor or a multipurpose room on the first floor that can be adapted into a bedroom, office, movie room, or elder care room, as well as the inclusion of an external storage room, multipurpose yard, and large kitchen. We are confident that MODEN is the only single-detached home in the ECONOMY segment that fully meets the needs of the new generation,” Ms. Pimphan added.

All three MODEN projects, namely MODEN Rama 2, MODEN Bangna - Srinakarin, and MODEN Bangna - Theparak
will have pre-sales on December 17-18, 2022
Add the project on Line or register for a special discount of up to 100,000 baht at https://bit.ly/3NewModen

Facilities within the project include a large Clubhouse, lobby, fitness center, and saltwater swimming pool, large green gardens, CCTV systems at the main gate and within the project, KATSAN access system for entering and exiting the project, 24-hour security personnel, key card access, an alarm system within the house, a Magnetic Sensor system throughout the house, and an outdoor camera in the parking area.

“Today, AP single-detached homes can achieve significant growth. The positive response is a crucial encouragement for our team. We are confident that we are a brand that continuously develops house designs. Our work is not just about acquiring land and applying old concepts or designs to sell. We prioritize new home designs, usable spaces, and aesthetic appeal that align with the context of the location. MODEN is another source of pride for us, and we believe that MODEN will be a model for homes that can be everything in the Economy single-detached home market,” Ms. Pimphan emphasized.

MODEN Bangna - Srinakarin

MODEN Bangna - Theparak