Phyathai-Paolo Hospital Group Advances Health Business to Full-Scale Digital Healthcare Provider

Phyathai-Paolo Hospital Group is transforming its health business into a full-scale Digital Healthcare Provider, leveraging strengths from all platforms to enhance health service systems. This initiative aims to provide seamless access to medical services that cater to the diverse needs of consumers, marking a significant step in integrating technology with individual lifestyles. It aims to revolutionize the image of Thailand's public health system by fully embracing digital solutions. The group will host "The New Era Of Digital Health: Leading the New Way of Healthcare in the Digital Age" from Friday, November 18 to Sunday, November 20, 2022, at the A Zone, 3rd Floor, Siam Square One Shopping Center.

Mr. Supakorn Pawanna, Director of Marketing at Phyathai-Paolo Hospital Group, stated that during the COVID-19 pandemic, consumer behavior changed rapidly. People have become more serious about their health, leading to easier access to health information and increased spending on health-related products. This shift has compelled the medical industry to adapt quickly to meet current consumer demands. Digital technology plays a crucial role in supporting this transformation. The Phyathai-Paolo Hospital Group recognizes the importance of Digital Healthcare and new innovations, focusing on developing products and services to fully transition into a Digital Healthcare Provider that addresses the needs of all lifestyles and consumer groups for sustainable health.

“Recent surveys on health trends show that the Gen Y or millennial group, aged approximately 22 to 40, and those aged 40 to 49, are increasingly prioritizing health care. As they age, they realize the importance of self-care; poor health can lead to higher costs and negatively impact mental well-being. Therefore, Phyathai-Paolo Hospital Group has implemented a Digital Engagement Model in its products and services to better understand consumer behavior. The organization emphasizes data collection, which is essential for achieving 'Hyper Personalization.' This requires analyzing individual data to provide the most beneficial outcomes for customers. Additionally, patient care data is handled with a focus on security and compliance with the Personal Data Protection Act (PDPA). Our Futuristic Data team analyzes personal data to create Human Touch Service health care programs that emphasize preventive healthcare, reducing the risk of future illnesses and associated treatment costs. The more data we gather, the more beneficial it is for users, allowing them to receive health advice to modify risky behaviors and design health check-up programs tailored to individual lifestyles, such as the All You Can Check program,”

Moreover, the hospital group is actively involved in health care for employees in various organizations through initiatives like the Let's Get Healthy project. This program not only provides health check-ups for employees but also analyzes daily living data, such as memory, sleep, and diet, to assess employees' health conditions and design personalized health programs. This elevates health care for employees, promoting sustainable well-being while also reducing health care costs effectively. Although the hospital group is advancing its business into the digital realm with AI robots and applications, it remains committed to designing services with a focus on Human Touch. We believe that health service businesses must start with human interaction, and designing a good health journey for patients requires understanding between humans, particularly healthcare personnel who are dedicated to providing quality health services to patients, enabling them to return to a quality life with technology merely serving as a supportive tool for accessibility and convenience.

Mr. Supakorn added, “We are also building relationships with consumers through Digital Health Solution Services, such as health information available on the hospital group's Health Content Library, which covers various health issues according to individual lifestyles. This represents a new dimension in health care for Thais, allowing easier and more frequent access to health care information. According to the hospital group's online health library, the statistics show that articles are read up to 100 million times per month, indicating that Thais are very health-conscious.”

Regarding the products and services of the hospital group, Dr. Kobkulya Jangprasertsri, Director of the Premium Life Center at Phyathai 2 Hospital, stated, “The Phyathai-Paolo Hospital Group has significantly adapted its services. In the past, doctors focused on treatment, but now we emphasize prevention (Preventive Care), transforming from doctors treating patients into Health Coaches who provide guidance and closely monitor to help clients improve their health. We have designed new health care programs focusing on preventive health care, including All You Can Check, which allows continuous health monitoring throughout the year, with medical teams providing tailored health care plans and lifestyle adjustments. We utilize precise medical tools for health checks to reduce future disease risks. Additionally, we offer All You Can Shine, a deep DNA health check program that aids in future health planning through anti-aging medicine, and All You Can Fits, which assesses individual balance and physical fitness, adjusting behaviors to address causes of bodily injuries, especially office syndrome prevalent among working-age individuals. Health Coaches and physiotherapists provide guidance to enhance quality of life. Furthermore, we have the Urine CTX II medical innovation, a research tool for knee degeneration through urine tests, enabling early detection of health conditions and planning to slow deterioration. Importantly, beyond designing health programs aimed at achieving sustainable health for clients, patient involvement in health improvement is crucial, whether through regular doctor visits or adhering to medical advice and programs consistently. This represents a new way of collaborative health care in the digital age,”

Meanwhile, Dr. Yongyuth Mailap, Chairman of the Communication Subcommittee at Phyathai-Paolo Hospital Group, stated, “The Phyathai-Paolo Hospital Group places great importance on Digital Healthcare, especially after facing changes due to the COVID-19 pandemic. We focus on promoting the development of technology and platforms alongside investing in infrastructure and facilities to implement Digital Healthcare in a seamless service system for users through various services such as Telecare, real-time online doctor consultations, home blood tests, and medication delivery. This allows access to services from anywhere, making it easy, convenient, and time-saving without needing to visit the hospital, thus reducing costs while still receiving care as if visiting the hospital. We also have the ‘Health Up’ application that consolidates health information, allowing users to view health check results, health knowledge, doctor appointments, and purchase health check packages. This application has been well received, with over 265,000 downloads and approximately 57,000 doctor appointments made through the app in the past 10 months. Additionally, we have integrated digital technology into managing health insurance clients (social security), currently serving over 600,000 individuals,”