Land and Houses Bank, or LH Bank, is moving towards becoming a digital platform, investing over a billion baht to promote the applications 'Profita and LHB You', delivering a great experience to customers and catering to all financial and investment lifestyles comprehensively, aiming for a 400% increase in users over the next 5 years from a customer base of around 200,000. The bank is also searching for top investors in the 'Profita by LH Bank Mutual Fund Tournament', creating portfolios to generate returns and compete for grand prizes between November 14, 2022, and February 28, 2023, with prizes including a BYD electric car and other rewards totaling 1.5 million baht.

Ms. Chomphunuch Pathomporn, CEO and Managing Director of Land and Houses Bank Public Company Limited (LH Bank) stated that the bank is ready to fully transform into a digital organization to enhance its competitive capabilities, align with customer behavior, and meet the needs of all lifestyles under the Customer Centric concept, focusing on the customer. This includes creating quality products and services for every segment, developing the applications Profita and LHB You to provide customers with convenience and speed, allowing them to access financial and investment services anytime, anywhere.

Meanwhile, the overall loan portfolio of the bank has shown good growth this year, with home loans growing by 36%. It is believed that as the COVID-19 situation improves, the overall economic outlook will recover, driving growth in all types of loans.

Mr. Kelvin Foo Yong Tao, CEO of Retail Customer Group mentioned that over the past 5 years, mobile banking usage among Thais has increased by 70%, online spending has risen by over 90%, and the Buy Now Pay Later service has surged by 120%, while branch service usage has decreased by 27%. Therefore, to align with customers' financial service usage behavior, LH Bank has developed quality financial and investment products and services through digital platforms to meet the needs of all lifestyles, aiming for a 400% growth in digital customers over the next 5 years.

The applications Profita and LHB You will be the key drivers of the bank's digital strategy to expand its customer base, which has garnered significant interest as customers can easily open accounts through the app and enjoy high interest rates. The development of the 'LHB You' application will enable customers to conduct all financial transactions in a one-stop shop without needing to visit a branch.

The 'Profita' application addresses investment needs in mutual funds, supporting customers in becoming investment professionals. Additionally, the bank has expanded its cardless cash withdrawal services, allowing customers to withdraw cash at any ATM of Siam Commercial Bank and the Bank for Agriculture and Agricultural Cooperatives nationwide, creating a continuously exceptional experience.

Mr. Peerapat Kasboonchu, Assistant Managing Director of Retail Digital and Transformation stated that customers will experience a new mobile banking experience in the 'LHB You' application, enjoying 24 Avatar characters that reflect their identity through self-discovery quizzes to plan their finances towards their goals, and can automatically update the value of all asset types such as cash, funds, sub-debt, bonds, insurance, and crypto.

Meanwhile, the 'Profita' application features an easy-to-use interface and comprehensive features, such as comparing up to 15 mutual funds simultaneously, providing daily news and investment analysis for free, instant profit-loss alerts, and helping customers invest confidently in outstanding funds selected by the LH Bank Advisory team, which specializes in selecting high-performing funds from various asset management companies using global data. A highlight of the 'Profita' application is the ROBO Advisor, which serves as a personal investment assistant, offering features like selecting investment plans in three formats: life goal plans, wealth growth plans, and expert-themed investment plans. Additionally, customers can choose returns based on risk, select funds they wish to invest in, adjust their portfolios automatically or manually, choose to invest more or use DCA, or sell at their desired value.

Furthermore, the bank has organized the 'Profita by LH Bank Mutual Fund Tournament' to create portfolios that generate returns and compete for grand prizes, aiming to find the top investor with the highest percentage return from investing in mutual funds through the Profita application, with prizes totaling 1.5 million baht as follows:

- A BYD electric car worth 1.2 million baht for the participant with the highest investment return throughout the competition.

- Samsung Galaxy Flip 4, Samsung Galaxy Fold 4, and iPhone 14 for the participants with the highest returns in the first, second, and third months.

- Gift vouchers worth 5,000 baht for participants with the second to tenth highest returns in the first, second, and third months.

Customers and the general public can participate in the competition by registering on the bank's website and investing through the Profita application from November 14, 2022, to February 28, 2023. For more details, please call 1327 or visit www.lhbank.co.th.