QSNCC Expands Digital Marketing Channels to Connect All Communications and Meet Every Target Group's Needs, Aiming to Be the Ultimate Event Platform
Queen Sirikit National Convention Center (QSNCC)<\/strong><\/span> has launched communication channels across all digital platforms to accommodate the usage behaviors of both B2B and B2C target groups, both domestically and internationally. This initiative allows seamless access to information and services, responding quickly and efficiently to all needs, aiming to become the "ultimate event platform."<\/strong><\/span><\/p>
Mr. Sutthichai Banditwarapoom, Deputy Managing Director of N.C.C. Management and Development Co., Ltd.<\/strong><\/span> stated, "With the goal of making QSNCC more than just a convention center that can host events of all types and lifestyles, modern and effective communication channels are crucial for us to develop further. This will help us reach as many B2B and B2C target groups as possible. For each platform, we have delved into the insights of the needs and behaviors of our target groups, including event organizers, exhibitors, and service users, to facilitate seamless access to information while creating an impressive new experience for our users."<\/span><\/p>
'Website'<\/strong> <\/span> focuses on communicating with event organizers and visitors from Thailand and abroad by presenting in-depth information about the venue, monthly activities, and facilities in multiple languages, including Thai, English, and Chinese. There are plans to develop Korean and Japanese versions to support the expansion of new customer bases and meet the needs of clients from all nations and languages. Additionally, the website will be enhanced to provide a more realistic display in the form of a 'Virtual Tour,' allowing event organizers and visitors to explore QSNCC from various angles as if they were physically present, aiding in decision-making for booking event spaces and planning travel in advance.<\/span><\/p>
'WeChat'<\/strong> <\/span> focuses on communicating with the Chinese target audience through a popular social media platform that reaches key customer groups in China, providing information and updates about Thailand alongside activities happening at QSNCC.<\/span><\/p>
'LINE Official Account'<\/strong> <\/span> emphasizes presenting various lifestyle activities and promotions to align with the BALM (Bangkok Active Lifestyle Mall) concept, allowing the target audience to participate in activities and receive benefits from using services at QSNCC.<\/span><\/p>
'Facebook Fan Page'<\/strong><\/span> provides comprehensive updates and information about various activities to followers in both Thai and English.<\/span><\/p>
'Instagram'<\/strong><\/span> <\/strong>focuses on showcasing the beauty of the venue and the atmosphere of events through images, serving as a space to share experiences and express impressions received from QSNCC.<\/span><\/p>
'Twitter'<\/strong> <\/span> highlights event features and provides real-time updates on interesting news.<\/span><\/p>
The launch of comprehensive digital communication channels by <\/strong><\/span>QSNCC <\/strong><\/span>aims to accommodate users from all groups around the world, moving towards becoming the 'ultimate event platform.' Stay updated on events and activities happening at the Queen Sirikit National Convention Center through all channels.<\/strong><\/span><\/p>
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