SB Design Square in collaboration with ELLE DECOR has unveiled the latest lifestyle furniture collection, ‘A Parisian State of Mind’, bringing the essence of Parisian inspiration into design, allowing you to experience life as if you were in the heart of Paris every day.

SB Design Square aims to transform the way people shop for furniture and home decor, making it a part of everyday life. Recently, they partnered with ELLE DECOR to launch the A Parisian State of Mind collection, which combines a modern aesthetic with exquisite Parisian style, reflecting simplicity with design through over 50 pieces of lifestyle furniture and decor.

Mr. Pidech Chavaldit, Executive Director of SB Furniture Group, discussed the approach to creating this special collaborative project with leading global brands to provide a new experience with innovative and unique solutions. As a leader in furniture and home decor, under the concept of Home Design Solutions, the continuous creation and development of new designs to meet the demands of lifestyle trends at all times is a challenge for SB Design Square to seek out the most special innovations to present each year. This is achieved through partnerships with leading brands that highlight their unique features, combined with our expertise to deliver living solutions that enhance happiness in every moment of life.

This year, SB Design Square has partnered with ELLE DECOR, a global fashion lifestyle brand from France, to create a collection of lifestyle furniture that embodies the essence of Parisian style. This collection focuses on conveying the beauty of fashion through the art of design and furniture production, utilizing materials sourced from around the world through cutting-edge manufacturing technology. All of this has been shaped through a creative perspective into a special collection that features modern designs and meticulous production details, offering a feminine touch that stands out with stylish simplicity in the A Parisian State of Mind collection.

SB Design Square aims to integrate home decoration into the daily lifestyle of Thai people, fostering the idea that ‘decorating your home can happen every day’ just like choosing clothes or cosmetics, without the need for large items. The A Parisian State of Mind collection reflects this lifestyle furniture concept perfectly.

The concept behind the creation of the A Parisian State of Mind furniture style serves as a testament to the commitment to developing products and services, as well as innovating modern manufacturing technologies to elevate the Home Design Solutions that meet customer needs in both products and comprehensive design services. As a leader, we can create furniture with distinctive designs that are fully functional and presented at accessible prices. We have incorporated ELLE DECOR patterns into the furniture pieces in the A Parisian State of Mind collection, bringing the essence of Parisian inspiration into designs that allow us to live as if we are in the heart of Paris every day.

Regarding the direction of design solution development at SB Design Square from the present to the future, Mr. Pidech added that the work from home trend over the past two years has transformed the “home” into more than just a “living space”; it has become an office, a meeting room, a gym, a coffee shop, or even a cinema. With the country reopening, the overall market for furniture and home decor still has significant growth potential.

Especially for lifestyle furniture that combines new experiences with the functions customers desire, SB Design Square continues to collaborate with leading global brands to develop solutions that fulfill lifestyle trends in this area. This strategy has allowed us to attract new customer segments every year. SB Design Square will not stop reaching out to the changing lifestyles of people. Therefore, we utilize Big Data to analyze and offer personalized products and services that better meet customer needs, as well as create new ideas in collaboration with various brand partners to expand our customer base across all segments in the future.

Ms. Priyarat Sutthapattanant, General Manager of Southeast Asia for Lagardère Active Enterprises (Thailand) Co., Ltd., the licensee of the ELLE DECOR brand in Thailand, spoke about the uniqueness of the new collection under the special project SBDS X ELLE DECOR, stating that the A Parisian State of Mind collection consists of over 50 pieces of furniture and home decor, which incorporate ELLE Signature and Parisian Touch prints that reflect the brand's DNA as a leader in fashion. This collection demonstrates that ELLE is more than just a fashion brand; it encompasses every moment of a woman's life, where everything she touches has style.

The standout feature of this collection is the ELLE Signature, which emphasizes the classic Signature Monogram, as well as The Parisian Journey, which brings ELLE Eiffel to life in your room, making it vibrant like the city of Paris. Additionally, the camo print, a MUST HAVE for Fall Winter 2022, is included. This collaboration with SB Design Square will allow customers to makeover their ordinary rooms into luxurious, stylish, and inspiring spaces, creating an atmosphere in their homes that embodies #ParisianAnywhere flawlessly.

The lifestyle furniture in the A Parisian State of Mind collection is ready to inspire new ideas every day. For more details, visit www.sbdesignsquare.com or experience the actual products at SB Design Square at Crystal Design Center and SB Design Square at Ratchaphruek. Delve into the collaboration with renowned brands to open up the world of design that can be accessed every day at SB Design Square. SB Design Square has initiated the Collaboration strategy to create new experiences and inspirations for the Thai people.

Since 2018, with the 52 Weeks of Design campaign through the online channels of SB Design Square, we have created Designer Connect, featuring various home decoration ideas from 52 professional interior designers presented over 52 weeks, which has received excellent feedback for two consecutive years.

In 2021, SB Design Square collaborated with four designers, including VATANIKA, a Thai fashion brand known globally by Vatanika Patumsingh Na Ayutthaya; VAIR, an interior design studio with a unique design signature by Benyapa Sirisopon; Vaslab Architecture, one of the most promising architectural firms of the era by Wasu Wiratchasilp; and SUNTUR, an artist known for outstanding works both in Thailand and abroad by Yothanan Wuttikornsombatkul, to create special design works and products, delivering a unique design experience to customers.

Additionally, in 2022, we collaborated with Samsung, a leading global appliance brand, on the Lifestyle Enabler campaign to present Design Solutions, a new way of designing home interiors that integrates furniture and appliances seamlessly to meet the lifestyle trends of the digital age.

For more information, call 02-106-5515
and www.sbdesignsquare.co.th
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