Lalin Property is advancing its organizational strength from within through the corporate values of 'LALIN DNA', stepping into the new business era by sharing and exchanging perspectives and experiences among its personnel, creating a shortcut to mutual success in delivering quality products and services to consumers.

Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited (LALIN), a developer of quality real estate projects under the concept of 'Homes Built on Good Intentions', is pushing forward the policy of enhancing the potential of all personnel to lay the foundation for becoming a National Property Company, delivering quality housing to its customer base. He revealed this plan, stating, "Because we believe that every experience within the organization is valuable in itself, exchanging those values is a key mechanism for endless potential development." Mr. Churachart elaborated on the development that aims to transform Lalin Property into a learning society. "In the past, we have organized training sessions inviting experts from various relevant fields, as well as personnel with extensive experience to serve as Role Models, to present knowledge derived from real experiences, refining it into the best operational guidelines to enhance work efficiency, fostering a happy working environment at Lalin Property, which is a core principle driving the organization towards sustainable success and the ability to deliver quality work to consumers as per the organization's strategic goals."

The personnel development policy of Lalin Property will be driven under the concept of developing the values of 'LALIN DNA' towards excellence, which encompasses five key ideas:

  • Inspiration: Creating inspiration in work through the development of Lalin Academy, a hub of learning that immerses employees in a virtual world of work life, with professional trainers continuously sharing knowledge, enabling employees to generate new ideas and enhance their passion for work endlessly. This integrates both Re-Skill, improving skills, and adjusting the mindset of employees to promote continuous self-development, preparing them to navigate the highly competitive modern world, ensuring they can achieve their set goals. Up Skill involves enhancing work skills for greater efficiency, such as training and integrating new technologies to support future work, ensuring convenience and time-saving. New Skill focuses on developing new skills to keep pace with technology, such as utilizing digital media for in-depth data analysis to improve product development that meets customer needs effectively.
  • Proactive: Working proactively involves planning and focusing on executing clearly defined plans, anticipating potential problems or obstacles, and finding ways to address them, thereby reducing risks and impacts. Therefore, planning work is crucial for the company to ensure long-term efficiency and stability.
  • Never Give Up: Not yielding to obstacles, Lalin Property is a positive-thinking organization. Thus, working every day inevitably brings new challenges to test one's ingenuity. Quick and careful problem-solving enables the organization to overcome various obstacles successfully and achieve its goals.
  • Team Work: Working as a team involves planning and supporting each other to achieve goals and create high customer satisfaction. We believe that a strong team can drive the organization towards sustainable success.
  • Work Life Balance: Creating balance in work life, fully engaging in work while also allocating time for relaxation and enjoyable activities. The company emphasizes time management and creating happiness in personal life. Lalin Property has a Happy Hour after work for employees to engage in sports with friends, fostering unity and relaxation from work. The company believes that employee happiness is the essential foundation for preparing for new workdays.

The values of LALIN DNA have served as a practical guideline for company employees for over 36 years, creating sustainable strength from within to the outside, Mr. Churachart concluded.

For inquiries and more information about Lalin Property, please contact the Call Center at 1778 or visit https://www.lalinproperty.com/news/dna-role-model/.