Thailand Privilege Card Co., Ltd., the operator of the special membership card program Thailand Privilege Card under the supervision of the Tourism Authority of Thailand (TAT), is advancing its strategic plan to attract high-potential foreign tourists and investors to stay or travel in Thailand. The strategy emphasizes sustainable tourism under the concept of The Network of Inclusive Growth and Sustainable Society, creating a network of giving based on the ESG principles, and collaborating with three supporting organizations:

  • Hug Mueang Nan Foundation
  • Operation Smile Thailand
  • DYNAMIC SCHOOL THAILAND

Mr. Apichai Chatchalermkit, Deputy Governor for Products and Tourism Business at TAT, acting as the Managing Director of Thailand Privilege Card Co., Ltd., stated that Thailand continues to be a popular tourist destination for travelers worldwide. From January 1 to September 30, 2022, Thailand welcomed over 5.6 million tourists, generating more than 200 billion baht in revenue. This group includes holders of the Thailand Privilege Card, aligning with the ranking from the United Nations World Tourism Organization (UNWTO), which placed Thailand first in terms of hotel bookings and second in tourist confidence among the top ten tourist countries globally. Currently, there are over 20,200 members of the special Thailand Privilege Card, mostly high-potential foreigners seeking long-term stays and investors, with expected continuous growth.

To expand its reach to high-potential foreign groups and long-term residents, the company has developed a strategy to enhance services alongside sustainable growth based on the ESG concept, considering environmental, social, and governance factors. The goal is to strengthen communities and lay the foundation for sustainable growth in line with the government's BCG economic policy. The company recognizes the importance of providing opportunities and support for sustainable society, igniting initiatives to allocate profits from membership card sales to agencies involved in tourism development and social improvement, fostering community and societal growth in a strong country under the concept of 'The Network of Inclusive Growth and Sustainable Society'.

Collaboration with three key partner organizations includes:
• Hug Mueang Nan Foundation which organizes the 'Kla Dee' campaign to raise awareness, running for over seven years to create a learning process and development suitable for youth, enhancing their understanding of natural resources, the environment, and ecosystems linked to local lifestyles for sustainable future development.

• Operation Smile Thailand for the Weeklong Medical Missions, a non-profit charity organization dedicated to helping underprivileged patients with cleft lips and palates, burn injuries, and other facial abnormalities at no cost. In 2022, the foundation plans to perform surgeries for 120 patients at Mae Sot Hospital in Tak Province under the 'Weeklong Medical Missions' program.

• Dynamic School Thailand aims to improve education for small schools facing educational disparities and budget issues by introducing the 'One School One Organic Farm' model, an innovative approach to integrate space management, learning management, and business mechanisms, strengthening small schools to become self-reliant.

Additionally, the company has conducted other social and environmental activities, such as the TPC Community Care 2022 project, focusing on learning the lifestyle of the sugar palm farmers in Thamrong community, Phetchaburi, by planting sugar palm trees with locals to increase forest areas, painting the entrance of Thamrong School to improve the landscape with students, and gathering ideas to exchange knowledge to develop sustainable community tourism. Another initiative is the TPC Impact Day 2022 in Sai Noi community, Phra Nakhon Si Ayutthaya, which differentiates from traditional CSR by mobilizing volunteers to provide knowledge and inquire about community needs, adapting them to local skills for sustainable community growth.

Through this collaboration, the company expects to create a significant network of giving, promoting sustainable development ideas to build strong communities and societies, which are crucial foundations for the economic and tourism development of the country, positioning it as a regional leader while continuing to offer exceptional experiences and privileges, reinforcing Thailand as a true Tourism Destination in the hearts of international travelers.