David Yamas, CEO of Digital at Central Retail Corporation Public Company Limited (CRC), stated, "Over the past five years, Central Retail has fully transformed into a retail tech organization and created the best omnichannel platform in Thailand. This is evidenced by the growth of our user base, which increased by over 80% last year, with a repeat usage rate of over 60%, resulting in sales from this platform accounting for 20% of total sales.

We are elevating this platform to a Next-Gen Omnichannel that seamlessly connects the offline, online, and Metaverse worlds, covering the entire Central Retail network in Thailand, Vietnam, and Italy. The core of this initiative lies in deep data analysis to provide customers with an Ultra-Personalized shopping experience, offering real-time personalized products and services. Currently, there are over 6 million downloads of the Central App. This also fosters Inclusive Growth for our partners, making this platform a 'Destination' for customers, partners, and everyone, while serving as a crucial foundation for the realization of the CRC Retailligence strategy. All of this reflects our technological and digital readiness to position Central Retail as a global retail tech leader and the sole omnichannel leader in Thailand and internationally.

For the next five years, Central Retail is ready to invest 10 billion baht, highlighting five digital strategies to drive CRC Retailligence:

1. Intelligent Retail - Deeply understanding customers and businesses through Deep-Data Learning to analyze in-depth data within the CRC Ecosystem, allowing us to delve into individual customer behaviors and needs at a Micro-Segmentation level, providing comprehensive real-time and timely product and service offerings.

2. Consumer-Driven Design - A new concept in platform development that prioritizes customer experience through data, processes, and systems, aligning with our commitment to being a truly customer-centric organization.

3. Enabling Synergies - A strategy to connect all services within the Central group, such as The1 Loyalty platform and Dolfin e-wallet, to enhance the customer omnichannel experience comprehensively. Additionally, we have a One-Omni Pull of Stock system that checks inventory across all business sectors and can deliver products to customers quickly through our nationwide network of stores and distribution centers.

4. Experience-Driven Commerce - Developing the most advanced CRC Artificial Intelligence program to present content and provide customer recommendations throughout every Customer Journey via the Next-Gen Omnichannel platform, integrating all customer shopping channels—online, in-store, and social media—into a single data platform.

5. Adaptive Commerce - Developing the best commerce platform with a Headless and Microservices Based Framework to ensure seamless connectivity across shopping channels, creating an omnichannel platform that is convenient, fast, agile, and adaptable to customer behaviors.

All five digital strategies will be utilized to create a new shopping experience for customers by offering products and services that meet individual needs, making Central Retail the one-stop destination for shopping and daily living. Moving forward, Central Retail and its affiliated businesses will continue to incorporate new technologies to develop the business.

“Central Retail is committed to providing the best for our customers, enhancing their shopping experience at every touchpoint. We have integrated future solutions and advanced technologies with the concept of Green & Sustainable Retail, positioning ourselves as a model organization for sustainability. This includes developing stores, online channels, Direct-to-Consumer logistics systems, and digital marketing through AI on CRC's Big Data platform. Additionally, we have partnered with global tech leaders such as Google, Meta, Microsoft, Accenture, and Adobe to develop the Next-Gen Omnichannel platform. Central Retail Digital also boasts a team of professionals with specialized expertise and extensive experience in technology and digital, both internationally and in Thailand, which will be a key force in making Central Retail a fully-fledged retail tech organization according to the CRC Retailligence strategy. We aim for sales through the Next-Gen Omnichannel platform to reach 25-30% by 2026, ensuring that Central Retail ascends to the level of global retail tech,” concluded Mr. David.