Not only is it a market leader in pet-friendly condominiums, but Major Development Public Company Limited is also one of the key players in the luxury real estate market, fully understanding the essence of luxury product development. This is evidenced by its track record from the past to the present, starting with the sale of luxury townhome projects, cluster homes, and luxury condominiums under the name Hampton Thonglor 10, which set a record high selling price over 20 years ago amidst the impact of the 1997 economic crisis, and sold out shortly after its launch.

Petchlada Poovoralak, CEO of Major Development Public Company Limited, shared that over the past 20 years of developing residential projects, the company has developed more than 45 projects, totaling approximately 11,600 units, with a cumulative project value of over 80 billion baht. More than 95% of these projects are in the luxury segment, which has consistently succeeded against all crises. "The luxury residential market is not easy, but it is not difficult either. Financially, customers in this market segment are less affected by economic conditions than other customer groups. The key is that products sold in this segment must be of high quality, paying attention to every detail that caters to a superior lifestyle, creating emotional value and reflecting a sense of taste for the owners, thus appealing to luxury customers," Petchlada stated.

In the past, Major Development has demonstrated a strong understanding of consumers in the luxury market, resulting in positive responses even when selling high-priced products. For instance, the Malton brand, the latest super-luxury home brand, officially launched during the COVID-19 pandemic, managed to overcome the crisis, with the Malton Private Residences Sukhumvit 31 priced at 65 - 99 million baht selling out amidst the COVID-19 era.

Petchlada believes that the strengths contributing to the success of the Malton brand stem from its brand DNA, which consists of three main pillars: 1. Prime - the location must be the best, a rare item; 2. Pride - every detail of the design, from the project facade, common areas, exterior design, interior design, to all top-quality materials used, must come together to create a timeless design that instills pride in the owners; and 3. Privacy - providing tranquility and privacy with a limited number of units.

Regarding the latest project, the luxury single-house project Malton Gates Krungthep Kreetha, Major Development has chosen to maintain the original three pillars while adding a fourth pillar: Perfection, enhancing every detail of perfection into the concept of the home, while incorporating the mega-trend of Well-Living. As a result, this project, valued at over 2.1 billion baht, has already achieved over 40% in sales, even before its official launch.

“Krungthep Kreetha today is a highly competitive area or a Red Ocean for the luxury home market, with new single-house projects launching in this area priced from over 10 million to over 100 million baht. However, we have already sold over 40% without having a real sample house to show, reflecting that consumers trust our past performance, appreciate every concept of the project, and are particularly impressed by the privacy offered with only 49 units, making it the most private on Krungthep Kreetha road,” Petchlada emphasized.

Petchlada reiterated that Major Development still has more to reveal about the Malton Gates Krungthep Kreetha project. Soon, there will be an announcement of partners who will complement the elements of The Gates to Well-Living and redefine the concept of “New Luxury”. Interested parties can register for an appointment in advance at www.major.co.th/th/project/maltongates-krungthepkreetha.

Additionally, the company plans to continue its expansion into the luxury housing market, moving forward with plans to increase the proportion of housing projects to 40% of its portfolio. Currently, it has four land plots awaiting development, expected to be gradually launched in early 2023.

The “Malton Gates Krungthep Kreetha” project is a luxury wellness residence styled in Modern Classic, three stories high, with a project value of over 2.1 billion baht, located on a 21-rai area, offering privacy to residents with a limited number of only 49 units, priced between 38-80 million baht. There are three styles to choose from: 1. SMITHSON - 71 sq.w. with a usable area of 403 sq.m., comprising 4 bedrooms, 4 bathrooms, 2 living rooms, a guest bathroom, a maid's room, and a private lift with 3 parking spaces.

2. MIDDLETON - 90-108 sq.w. with a usable area of 448 sq.m., comprising 4 bedrooms, 4 bathrooms, 2 living rooms, a guest bathroom, a maid's room, and a private lift with 4 parking spaces. 3. LIVINGSTON - 102-137 sq.w. with a usable area of 544 sq.m., comprising 5 bedrooms, 5 bathrooms, 2 living rooms, 2 guest bathrooms, 2 maid's rooms, and 5 parking spaces.

Major Development Public Company Limited is a developer of luxury real estate projects, with three main business groups: 1. Residential development for sale; 2. Commercial real estate projects such as offices and hotels; 3. Services related to real estate. The company has a vision for continuous growth to create luxury projects that meet consumer demands.