Mr. Churachart Chakarakul, Managing Director of Lalin Property Public Company Limited (LALIN), a developer of quality real estate projects under the concept of 'homes built on good intentions,' revealed that over the years, in addition to aiming to expand its customer base, the company has placed significant importance on managing relationships with existing customers. As time and society change, it directly impacts lifestyle choices, leading to shifts in customer needs over time. If an organization fails to prioritize and utilize changing data for periodic analysis, it may diminish its understanding of customer behaviors and various needs, resulting in decreased effectiveness in customer relationship management, known as ‘CRM’ (Customer Relationship Management).

         “For Lalin Property, managing customer relationships to provide a special feeling is crucial in business. We believe that understanding customer needs and responding to them in terms of service, products, and creating the best experiences for customers (Customer Experience) will help build long-term trust in the brand and increase the likelihood of positive word-of-mouth,” Mr. Churachart Chakarakul discussed the organization's CRM management approach.

         In 2022, Lalin Property initiated CRM activities online continuously to ensure that all customers can access activities and special offers tailored to their true desires. By employing the 'Digital CRM' system, it serves as an effective connector because ‘CRM’ (Customer Relationship Management) is the heart of digital marketing. To succeed in business, we must see and understand our customers comprehensively by gathering data from various departments to analyze collectively on a developed comprehensive platform. This allows us to create communication channels that effectively reach customers. The company emphasizes analyzing Big Data to improve and deliver a perfect experience to customers. Additionally, we utilize AI technology to analyze in-depth data and adapt it in campaigns for better responses,” Mr. Churachart Chakarakul added.

          “The special project ‘LALIN Experience Space: Opening a World of Learning for Residents Online’ involves analyzing data using the 'Digital CRM' strategy to enhance customer relationship management this year. This project is organized online to respond to the new normal learning society, aiming to make every day of living in a home filled with happiness. Residents can participate in numerous activities, and for members of the LALIN FAMILY CLUB, simply scan the QR Code or Line@lalinfamilyclub to join ongoing online workshops, such as easy health enhancement at home and developing cooking skills for desserts and beverages, ensuring every meal at home brings smiles. We will create engaging activities with experts in various fields to offer to customers throughout 2022,” Mr. Churachart Chakarakul concluded.

For inquiries and more information about Lalin Property, please contact:

Call Center 1778 or https://www.lalinproperty.com/news/digital-crm/