"Britania" partners with "Origin Healthcare" to combine strengths in horizontal housing development and health services, enhancing new residential projects into a Wellness Community under the concept of Longevity Service & Health Fulfillment to promote good health and longevity, catering to the elderly and the modern lifestyle of those approaching retirement in the future, responding to the transition to a fully aging society and health-conscious trends in Thailand.

Ms. Suphalak Janpitak, CEO of Britania Public Company Limited (BRI), revealed that Thailand's current demographic structure is transitioning into a fully aging society (Aging Society), being one of the first countries in the ASEAN region, with nearly 15% of the population aged 65 and over. Coupled with the younger generation's increasing focus on health care, consumers are beginning to prioritize housing that can accommodate their future retirement lifestyle, such as homes designed with amenities for the elderly, age-friendly environments, and spaces that support multi-generational living and social interaction with neighbors.

Recently, Britania Public Company Limited and Origin Healthcare Company Limited, which specializes in health services for rehabilitation, have joined forces in a significant collaboration, leveraging Britania's commitment to customer service design under the "Human Centric" concept. This involves studying and analyzing the basic needs of residents, as well as understanding the various issues faced by target customers (Customer Pain Points) to comprehend their lifestyles and needs. Continuous learning and development allow home designs to adapt to changing times and lifestyles, leading to the creation of residential projects under a new model that goes beyond mere housing, aiming to establish a "Wellness Community" that supports elderly living and health care trends while addressing the evolving housing demands.

The development of residential projects under this new model will be based on the concept of "Longevity Service & Health Fulfillment," covering four main pillars: Relationship, Relaxing Service, Retreat Program, and Home Health Care Services. This includes various services and amenities in the common areas of Britania's residential projects, incorporating medical technology into services, as well as offering various benefits to promote good health and longevity, thereby enhancing the quality of life for residents in Britania's projects.

"Currently, Britania and Origin Healthcare are collaboratively planning to develop a Wellness Community in Britania's horizontal housing projects to create holistic health for residents, which will meet the lifestyle and social needs of the elderly while also addressing the lifestyle and work preferences of the current generation. Because customers are like close friends, we must provide the best care to enable them to live a life they love fully (CRAFT a life you love)," said Ms. Suphalak.

Mr. Chawakij Poombunchu, CEO of Origin Healthcare, a subsidiary of ORI, stated that we are ready to leverage our company's strengths to support Britania in developing residential projects that respond to the society and lifestyles of the elderly and the current generation approaching retirement in the future. The company has studied and understood the needs of residents to provide health care for the Britania family as a "Lifestyle Partner," delivering care services and positive experiences for residents of all ages to live happily, healthily, and longer under the concept of "Life Longer Life Happier."

The company will select necessary and appropriate services and care for residents comprehensively across all dimensions, including Mind, Body, and Soul, as well as daily activities such as quality eating, living, and sleeping, which are crucial for a long and happy life. This will include facilitating health coordination, health check-ups, health care services, preventive health care, and mental health support for residents in Britania's projects.

"This collaboration will enhance the living experience and service quality for Britania residents, ensuring that homebuyers enjoy convenience in their lives, live in a good community, maintain health, and elevate their quality of life to perfection," Mr. Chawakij concluded.