The concept of enhancing customer happiness is not limited to just those who purchase homes from SC Asset, but also includes everyone who visits the projects. This is the origin of the service “<\/span>Sunflower Service” <\/span>to create a new experience in home viewing, enriching the <\/span>Living Experience <\/span>throughout the service from before and after the sale, making it more complete by partnering with leading allies to create special services that reflect the <\/span>DNA <\/span>that captivates customers.<\/span>

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Ms. Chomchada Kuladilok, Head of Corporate Brand & Communications at SC Asset Corporation, stated:<\/span>

“The inception of the “Sunflower Service” came from searching for customer insights by sending research teams to talk with customers over the past few months to listen to their voices and deeply understand the behaviors of those visiting the projects. We wanted to know if the existing services were sufficient or if we could enhance them to meet diverse needs and increase customer satisfaction.<\/span>

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One significant insight that SC observed is that customers feel less “excited” when inspecting their homes after making a purchase compared to the first day they visited the project. Additionally, family customers often have to manage their children while discussing home functions and pricing, which detracts from their focus on the home. On hot days, children may lose interest, making it difficult for parents to continue listening or viewing the home. Based on these insights, SC thought about how to improve the home viewing experience for customers, leading to the special experience of ‘Sunflower Service’. <\/span>

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The ‘Sunflower Service’ focuses on details that aim to resonate with consumers in an era of diverse behaviors, starting with:<\/span>

Collaborating with brands that share a similar <\/span>DNA <\/span>in three signature partnerships: <\/span>

SC x Molto, a gelato brand that has developed two new flavors: <\/span>Good Morning <\/span>and <\/span>Sunshine. SC x Roots, a Thai coffee brand that values farmers from the initial stages to the process.<\/span>

Finally, three special formulas were developed: <\/span>Caring, Sincere, <\/span>and <\/span>Fresh, which not only differ in taste from regular coffee but also clearly reflect the identity of the SC brand.<\/span>

SC x Jaja, the owner of the famous Thai toy house legend, collaborated to design a special collection of Jaja house models, initially designed as single-family homes under three brands: <\/span>Grand Bangkok Boulevard, Bangkok Boulevard, <\/span>and <\/span>Pave.<\/span>

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Another aspect involves developing and designing to align with the concept of attention to detail in everything throughout the customer journey, from entering the project to purchasing, moving in, and sharing their experience. This ensures that customers enjoy greater comfort and happiness across generations, such as with sunflower-scented car air fresheners and sticker books.<\/span>

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Due to the popularity of the sticker books, SC plans to continuously produce them, changing versions over time. Future versions may feature designs of homes from each brand to enhance customer enjoyment. There are also plans to develop services to enrich the experience for grandparents while waiting and watching their grandchildren, as research shows that families significantly influence home purchases. Therefore, communication should not only be with the payer but with everyone involved.<\/span>

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Ms. Chomchada concluded that “service” has been the heart of SC for a long time, and no matter how much time passes, the SC brand will always remain in consumers' minds:<\/span>

 “We are dedicated to designing every experience for our customers, especially the ‘Sunflower Service’. These elements hold great value and meaning for SC. Although they may not immediately translate into sales, being top of mind for customers will help foster affection and recall. We believe that while customers may not want to buy an SC home today, in five years, when they do want to buy a home, they will think of us as their first choice.”<\/span>