Ms. Patthamon Laohapoonrangsri, Senior Director of Areeya Property Public Company Limited, revealed that the launch of the new townhome project in a Minimal Cozy style under the brand “NORA” through the marketing communication campaign “Happiness is Simple” has allowed young people looking for their first home to experience happiness from a different perspective. This is not only about lifestyle but also about finding a residence that meets their needs. We have created a Brand Experience that is innovative yet easy to understand, which not only communicates and builds Brand Awareness but also makes the brand tangible. NORA, designed to cater to the younger generation, seamlessly integrates into daily life, lifestyle, and various activities, reflecting the image of happiness as “simple” through a warm MV featuring Boy - Trai Phumirat, a young singer with a warm character, conveying the message that happiness and warmth are easy to achieve. (Watch the MV here) and released an advertisement reflecting the simple happiness of a young couple starting a warm family. It is evident that the use of “Music Marketing” and the advertisement aligns well with “simple happiness” of NORA, effectively reaching consumers.

Watch the advertisement “True happiness is simple”

As a result, after the pre-sales of the NORA Bangna project, within just 2 days, we achieved sales worth over 200 million baht for the first phase that was opened for sale, reflecting the first step of success for the NORA brand through the marketing communication campaign “Happiness is Simple”.

To create a “Brand Experience” that reinforces the campaign “Happiness is Simple”, which tells the story of true happiness being simple, connecting with the warmth of the NORA family, we emphasize our market position as the first home for families with designs inspired by cafes, suitable for the GEN Y group who appreciate warm minimalism. Additionally, we have created exclusive items to enhance happiness and imagination for our customers, such as:

  • The first of its kind, Mini Blocks Architecture (Limited Edition), a house-shaped building block of NORA in a scale of 1:1,000, serves as a toy and collectible for families to spend time together through fun activities that foster good moments and simple happiness. (How many people can say they have a building block that resembles their own home, creating both pride and a display piece? This exclusive item is available only for the first 20 families who book and transfer!)

  • A brochure in the form of a storybook is a first in the real estate industry, featuring the NORA project in a Pop-Up storybook format with decorative stickers that lead everyone into a land of happiness through the warmest family cartoon characters, allowing families to engage in activities together and enhance imagination and good moments.
  • Coloring brochure X MIG MIG, in collaboration with MIG MIG, an illustrator known for simple and feel-good designs with a high Japanese influence, features black-and-white designs filled with minimal happiness lines for children to enhance creativity and imagination through coloring, allowing families to spend time together.

It is clear that building the brand “NORA”, which is one of the newly launched minimal products, can create a Brand Experience that communicates ideas and moments of simple happiness for families occurring in homes, resulting in positive customer feedback.

For those looking for their first home to start a family in a Minimal Cozy style, where simple warmth becomes great happiness, NORA offers two prime locations: Bangna and Kanchanaphisek-Ratchaphruek. Join us for the first booking of “NORA” Kanchanaphisek-Ratchaphruek on September 17, with prices starting from only 2.39 - 5 million baht. For more information, visit www.areeya.co.th, LINE @areeyahome, or call 1797.