Ms. Patthamon Laohapoonrangsri, Senior Director of Areeya Property Public Company Limited, revealed that the launch of the new townhome project in the Minimal Cozy style under the brand “NORA” through the marketing communication campaign “Happiness is Simple” has allowed young people looking for their first home to experience happiness from a different perspective. This is not only about lifestyle but also about finding a residence that meets their needs. We have created a Brand Experience that is innovative yet easy to understand, which not only communicates and builds Brand Awareness but also makes the brand tangible. NORA, designed to meet the needs of the new generation, seamlessly integrates into daily life, lifestyle, and various activities.

It reflects the image of happiness as “easy” through a warm MV featuring Boy-Trai Phumirat, a young singer with a warm character, who conveys a song that makes the concept of happiness and warmth feel simple, reflecting the essence of NORA (watch the MV https://bit.ly/3xgslZq). An advertisement was also released, showcasing the simple happiness of a young couple starting a warm family. It is evident that the choice of “Music Marketing” and the style of the advertisement aligns well with “simple happiness” of NORA to consumers.

As a result, after just 2 days of Pre-sales for the NORA Bangna project, we achieved sales exceeding 200 million baht for the first phase. This reflects the first step of success for the NORA brand through the marketing communication campaign “Happiness is Simple”.

To further create a “Brand Experience” that reinforces the campaign “Happiness is Simple”, which conveys that true happiness is simple and connects with the warmth of family, NORA emphasizes its market position as the first home for families, with designs inspired by cafes, suitable for the GEN Y group that loves minimalism and warmth. Additionally, exclusive items have been created to enhance happiness and imagination for customers, such as:

The first-ever Mini Blocks Architecture (Limited Edition), a house-shaped building block of NORA at a scale of 1:1,000, serves as a beloved toy and collectible for families to spend time together through fun activities that foster good moments, creating happiness and warmth (how many people can say they have a building block that resembles their own home, providing both pride and a display piece? This exclusive item is available only for the first 20 families who reserve and transfer funds!).

The brochure in the form of a storybook marks the first in the real estate industry to release a project brochure for NORA in the form of a Pop-Up storybook and decorative stickers that lead everyone into a land of happiness through the warmest family cartoon characters in the world, allowing families to engage in activities together and enhance imagination and good moments.

Coloring brochure X MIG MIG, in collaboration with MIG MIG, an illustrator known for simple and feel-good designs with a strong Japanese influence, has created a section in the brochure filled with black-and-white lines of happiness in a minimal style, allowing children to enhance creativity and imagination through coloring while spending time together as a family.

It is evident that building the brand “NORA”, which is one of the newly launched minimal products, can create a Brand Experience that communicates the idea and moments of simple happiness of families occurring in their homes, resulting in a positive response from customers.

For those looking for their first home to start a family in the Minimal Cozy style, where simple warmth transforms into great happiness, NORA offers two prime locations: Bangna and Kanchanaphisek-Ratchaphruek. We invite you to join the first reservation of NORA at Kanchanaphisek-Ratchaphruek on September 17, with prices starting at only 2.39 - 5 million baht.

For more information, visit www.areeya.co.th, LINE @areeyahome

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