Asset Five Group is diving into the real estate business with plans to launch 3 projects worth over 4.5 billion baht this year, reinforcing its continuous success. The latest project under the brand CINQ ROYAL is a luxurious mansion project located in the prime area of the new Krungthep Kreetha, aiming to be a flagship project that reflects the concept of the 5 Values of Life, catering to high-end customers seeking the pinnacle of valuable living spaces.

Mr. Supachok Panjathat, CEO of Asset Five Group Public Company Limited (A5), a real estate developer targeting a niche market, is committed to developing innovative properties that meet diverse lifestyles. He believes there is still significant potential to create added value in the real estate business and that truly understanding customers is the greatest value that should be offered to them.


Mr. Supachok Panjathat, CEO of Asset Five Group Public Company Limited

In 2022, the company aims to achieve a revenue target of 1 billion baht, with plans to launch new residential projects in both Bangkok and provinces with high potential and purchasing power, focusing on projects in high-potential locations that meet customer demands.

After A5 entered the stock market, it has experienced growth through the concept of developing residential projects under the “5 Values of Life” concept, which we believe is the true Asset that everyone seeks in life—not just a home, but five essential values that include:
1. ASSET: A true asset must be a good asset for customers that can appreciate in value in the future, reflecting the selection of a potential location for development and future value growth, and a location worthy of investment to create a stable foundation.
2. LEGACY: Developing projects with timeless beautiful designs that serve as valuable collectibles to be passed down as a legacy of pride from generation to generation.
3. FREEDOM: A residence that meets the needs for freedom in living and opens up possibilities for imaginative living, reflected in the development of homes with ample usable space that can be tailored to the owner's needs.
4. FAMILY: Because a good society starts at home, project development emphasizes safety and design that includes spaces for shared activities to strengthen the bonds of love and create meaningful memories, which are the most valuable assets of a family.
5. ASPIRATION: A home that inspires everyone in the family to live creatively and without limits.

This year, the company plans to gradually launch 3 new projects in the second half of the year, with a total value of 4.5 billion baht, including 2 projects in Udon Thani, featuring single-family homes and twin houses priced between 2.5 - 4 million baht. The highlight is another project being developed in Bangkok, fully funded by the company, named CINQ ROYAL Krungthep Kreetha, covering nearly 29 rai, featuring 48 units of luxurious three-story single-family homes in the super-luxury category, with two house designs on land sizes ranging from 117.5 to 222.3 square wah, with usable areas of 705 - 1,015 square meters, priced at 50-100 million baht per unit, totaling 2.7 billion baht for the project.

“CINQ ROYAL is a new brand positioned in the highest segment of Asset Five and will be our flagship brand that reflects horizontal projects in the best locations that continuously create value and deliver the full 5 Values of Life,” Mr. Supachok stated.

The CINQ ROYAL Krungthep Kreetha project is the second project developed by the company in the new Krungthep Kreetha area, following the first project under the name Vana Residence Rama 9 – Srinakarin, which featured 69 units of luxurious three-story single-family homes priced between 35-50 million baht, which has already sold out. The company is confident that the CINQ ROYAL Krungthep Kreetha project will build on the success and receive a positive response similar to the first project, as it incorporates customer preferences and addresses previously unmet needs in every dimension of residential requirements.

• Delivering convenience with the project's location on the new Krungthep Kreetha Road, known as a “golden location,” surrounded by various transportation options, including the BTS, and quick access to the city and out of town via expressways, as well as proximity to Suvarnabhumi Airport. Additionally, it is surrounded by amenities such as international schools, hospitals, and community malls. Due to these factors, Krungthep Kreetha is seen as one of the fastest-growing zones in Bangkok, with land prices increasing significantly every year. The land in the same area as the CINQ ROYAL Krungthep Kreetha project has seen an average increase of 20-30% per year, reflecting the potential of this location, aptly nicknamed the Beverly Hills of Thailand.

• Delivering the true value of life with all 5 aspects (5 Values of Life), including ASSET located on the new Krungthep Kreetha Road, a continuously growing area; LEGACY with beautifully designed projects and high-quality materials that last for generations; FREEDOM by providing Freedom Space of more than 20% of the usable area of the house; FAMILY by providing dedicated spaces for family members to live together; and ASPIRATION with ample space for creativity and fulfilling dreams for both you and your children.

• Delivering a unique design that is characteristic of A5, known as “CINQ Design,” which stands for Colonial International New-age Quality Design, reflected through the architecture (homes) that combines beautiful contemporary Western styles with Colonial Style and modern Eastern luxury, creating a new style with carefully selected materials that provide timeless luxurious warmth, passed down from generation to generation.

• Delivering a high-quality community with maximum privacy within the CINQ ROYAL Krungthep Kreetha project, featuring a double-gated entrance to separate the privacy of residents and guests, along with 24-hour security. The main road in the project is 12 meters wide, with sidewalks lined with large trees. Additionally, there are two separate zones for common areas: the CINQ Club, a clubhouse with beautiful architecture, perfectly allocated functions such as a fitness center, swimming pool, multi-purpose lounge, and business lounge with meeting rooms for private work, and the CINQ Park, a public garden area in the center of the project, allowing all residents to conveniently access the common areas.

• Delivering usable space within the house of over 1,000 square meters, along with a concept that allows freedom in designing the usable space in the house with more than 20% Freedom Space, enabling every family member to adapt the space freely, igniting their dreams endlessly. Special functions include a Family Living Area, a central space for all family members to connect through design, and a Private Collection Room, a secret room for storing valuable collectibles that reflect the homeowner's identity.

Mr. Supachok also stated that the CINQ ROYAL Krungthep Kreetha project will cater to the high-end market with strong purchasing power, especially in an era where inflation is rising rapidly, and land prices and various costs are increasing. He sees this as an opportune time to invest in real estate for both living and long-term investment, as real estate is an appreciating asset that can outpace inflation.

 

With attention to every detail from the beginning of the investment selection in the new Krungthep Kreetha area, reflecting the complete concept of the 5 Values of Life, the project has received positive feedback from customers, reinforcing continuous success and allowing the company's performance to grow according to this year's revenue target of 1 billion baht, with 551 million baht generated in the first six months, a gross profit margin of 34%, and a net profit margin of 15%. The company aims for an average revenue growth of 40% per year through continuous investment in new project developments, expecting to achieve a revenue recognition of 5 billion baht by 2026.

For those interested, more details can be found at www.cinq-royal.com or by calling 098-528-8555.