Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, and Nobu Hospitality, a rapidly growing global luxury lifestyle brand, have signed an exclusive agreement to develop projects in Thailand, making AWC the sole partner in the country. This agreement will lead to the development of the first two Nobu hotels in Thailand, located in Bangkok, along with the first Nobu restaurant in Thailand, which will be situated on the top floor of the Empire Tower. This initiative aims to set a new standard for the tourism industry and elevate Bangkok as a global travel destination.

Wallapa Traisorat, CEO and Managing Director of Asset World Corp Public Company Limited (AWC), stated, "AWC is honored and delighted to sign this exclusive agreement and continue our collaboration to develop Nobu hotels and restaurants as the only partner in Thailand. We are currently in the process of exploring and selecting locations for hotel development in Bangkok. Nobu is a world-renowned brand known for its high standards and expertise in food and beverage, as well as exceptional service, highlighted by the famous chef Nobu Matsuhisa, who has received numerous prestigious awards, including the #1 Best Resort Hotel in the Continental U.S. 2021. We believe this collaboration will create a unique lifestyle and luxury destination for the Thai tourism industry, attracting travelers both domestically and internationally to Thailand."

Mr. Trevor Horwell, CEO of Nobu Hospitality, expressed, "It is a great honor to partner with a visionary leader like Wallapa, who has been instrumental in establishing Asset World Corp Public Company Limited. Nobu Hospitality's strategy involves selecting leading real estate development partners in the Asia region, embracing our unique business model, and sharing a commitment to delivering luxury-standard products and services to our customers. This partnership is a long-term collaboration with a shared vision to provide impressive and distinctive services. Nobu is very pleased to collaborate on the development project in Bangkok as the first phase and will continue to pursue cooperation on other projects in the future."

The first Nobu hotel in Thailand will offer exquisite food and beverage services, along with a unique standard of service for both Thai and international tourists. This project not only aims to create economic value for Thailand but also to contribute long-term and sustainable value to the surrounding community.

Additionally, Nobu plans to open its first restaurant in Thailand, uniquely designed, by the end of 2023. This will include a restaurant, lounge, bar, terrace, and meeting and event spaces covering the top floors and rooftop of the Empire Tower, the largest mixed-use lifestyle building in Thailand, located in the heart of Bangkok's business district. Guests visiting the Nobu restaurant will enjoy panoramic views of the Chao Phraya River and the Bangkok skyline while experiencing a unique culinary journey. Chef Nobu, a sushi chef trained in classic high-level courses, combines new experiences from his travels to create a fusion menu that blends traditional Japanese techniques with Peruvian culinary concepts.

Nobu Hospitality is widely recognized as a global luxury lifestyle brand, with Nobu hotels and restaurants designed with unique characteristics, utilizing the finest ingredients. Each Nobu hotel and restaurant around the world harmoniously integrates with the local culture of its location, creating a relaxed atmosphere for guests to fully indulge in the flavors of food, drinks, and ambiance, along with a truly unique experience.