SEE JORAKAY is the first house paint brand made from natural materials, highly safe, odorless, and non-harmful to residents and the environment. Under Jorakate Corporation Co., Ltd., it has launched the new SEE JORAKAY Flagship Store in the Bangkok Kritha area, featuring a complete range of products from SEE JORAKAY across four categories:
1. Natural Color
2. Art Color
3. Texture Color
4. Heritage Color

With a unique design, the store includes a product testing zone and offers perfect service, catering to home lovers and project owners who prioritize design while caring for health and the environment.

Mr. Pongpan Prateepmanowong, Assistant Managing Director of Marketing at Jorakate Corporation Co., Ltd., stated, "We see that SEE JORAKAY can enhance the potential and sustainable growth of our company, targeting the medium-high effective surface decoration product market.

SEE JORAKAY is another brand under Jorakate Corporation Co., Ltd., offering both products and services. It is an eco-friendly decorative paint that aligns with the organization's sustainable business goals. We wanted to create a space for customers and designers to find new ideas for home decoration and work, which is why we established this Flagship Store. Here, customers can receive comprehensive color service, showcasing various artworks created by artists on walls using SEE JORAKAY, catering to different home decoration styles.

Additionally, the natural patterns created with SEE JORAKAY can be realized. We have trained craftsmen ready to serve homeowners. Designers looking to create unique decorative walls can discuss and share ideas to design special patterns, supported by experts, including after-sales service. We designed the flagship store to look modern and dynamic, with a testing zone for real product use, ensuring our store has a constantly changing mood and tone, avoiding monotony."

Mr. Chinthorn Atsasaranapisit, Product Manager (SEE JORAKAY) at Jorakate Corporation Co., Ltd., shared the background of SEE JORAKAY: "Starting from the expansion of products in the Color Cement category, which is cement-based paint, we leveraged the company's expertise in cement to create a unique paint with high adhesion. We later expanded to natural paint products made from other natural raw materials, partnering with a leading paint manufacturer in Spain to introduce the first natural lime-based paint in Thailand. With the distinctive Graphenstone process, which is highly environmentally friendly, it aligns with our company's policy to offer innovative products with clear consumer benefits. This is undoubtedly a significant challenge, as the market has strong competitors with substantial market shares.

We are focusing on the Niche Market because the trend of people caring about health and the environment is increasing. Therefore, two years ago, we decided to create the SEE JORAKAY brand, which has a clear character and emphasizes naturalness, prioritizing the health of users, whether they are homeowners, project owners, or even craftsmen.

SEE JORAKAY is the first to use 100% natural limestone as a production material, which is highly safe, odorless, and non-harmful to residents, and importantly, good for the environment. This meets the needs of the new generation who seek convenience, as the paint is safe at every stage and odor-free, meaning you can change the color of a room without moving out or closing off repair areas, making it ideal for modern lifestyles, especially for those wanting to take their decoration a step further with special colors.

We offer painting services through the SEE JORAKAY Service Team, providing plastering, spraying, and wall decoration by skilled craftsmen trained and certified by SEE JORAKAY, who can advise and design special patterns, including creating designs based on over 10 artistic styles, such as realistic marble patterns with STUKI PREMIUM or creating dimensional walls with COLOR STUCCO, catering specifically to home design enthusiasts."

Inside the flagship store, there is a zone for testing real products, a space for working and enjoying coffee, along with expert advice on products, color selection, and pattern design, ensuring that all steps can be completed in one place.

If you are interested in visiting the new SEE JORAKAY Flagship Store on Bangkok Kritha Road,
you can contact Line @seejorakay
or call 02-720-1112
and follow more details at www.seejorakay.com