SENA empathizes with customers from all generations who wish to buy homes during this economic downturn, exacerbated by inflation and rising living costs. Recently, they launched a campaign to help alleviate burdens with the "Counter-Trend 50% Reduction - 4-Year Common Fee Waiver" covering 16 projects in excellent locations, set to kick off from today until September 30, 2022.

Assoc. Prof. Dr. Kesara Thanyalakphak, Managing Director of Sena Development Public Company Limited stated that consumers currently have limited purchasing power due to the stagnant economy resulting from the COVID-19 crisis, along with ongoing negative factors both domestically and internationally, such as the Russia-Ukraine conflict and current inflation, which have increased living costs. These factors have led consumers to delay purchasing decisions, especially for housing or large assets.

At the same time, the government, through the Bank of Thailand, has relaxed LTV (Loan-to-Value) measures until the end of 2022, allowing homebuyers to apply for full housing loans from banks. Additionally, the registration and mortgage fees have been reduced to 0.01%. Real estate developers and banks have collaborated with the private sector to create promotional campaigns that attract consumers by reducing various costs associated with buying a home, thereby enhancing purchasing power for those wishing to own a home.

However, it is believed that housing remains a fundamental need that everyone continues to seek. Yet, due to various surrounding issues, including economic challenges, rising living costs, unemployment, and more, potential homebuyers are experiencing uncertainty in their lives. Therefore, SENA has carefully considered every step and understands customers from all generations well. Given that purchasing a home involves multiple steps and various expenses before one can move in, the "Counter-Trend 50% Reduction" campaign is seen as the first step to help alleviate customer burdens in this challenging situation.

The "Counter-Trend 50% Reduction" campaign aims to help ease the burden for customers looking to purchase both ready-to-move-in and under-construction projects, including condos, single houses, and commercial buildings from SENA across 16 projects in prime locations, which include:

1. SENA Miami Eco Town Sukhumvit – Bang Pu

2. The KITH Plus Phaholyothin – Khu Khot (Phase 2)

3. The KITH Rangsit - Tiwanon (Phase 3)

4. J Condo Sathorn Kalapapruek

5. SENA Village Praeksa

6. SENA Shop House Praeksa

7. SENA Shop House Khu Khot

8. J Grand Sathorn Kalapapruek

9. SENA Avenue Bangkadi – Tiwanon

10. SENA KITH BTS Saphan Mai

11. SENA KITH Srinakarin - Sridhan

12. SENA KITH MRT - Bangkae

13. SENA KITH Westgate – Bang Bua Thong

14. SENA KITH Chalongkrung - Lat Krabang

15. SENA KITH Phaholyothin – Nuan Khon

16. SENA VIVA Chalongkrung - Lat Krabang

Starting from today until September 30, 2022, this campaign offers quality condos at reasonable prices starting from 899,000 to 8.7 million Baht. Special promotions allow SENA to help customers reduce their installment payments to only 2,000 Baht per million and waive common fees for 4 years, along with free furniture and appliances of their choice.

For interested customers, more details and other projects can be found at https://www.sena.co.th/ or inquire at Call Center 1775.