To emphasize the brand's concept of 'Creating a Good Morning' for all residents, the renowned developer SC Asset has jumped into the Thailand Coffee Fest 2022 for the second consecutive year after its great success last year. This is one of the largest festivals for coffee lovers, organized by The Cloud and SCATH (Thai Specialty Coffee Association), under the theme 'The Future: Designing the Future of Thai Coffee'. This year, SC Asset has transformed a large area of 240 square meters into a home for coffee lovers, the SC Coffee House, where coffee enthusiasts can discover their perfect coffee flavor under the concept of “Design Your Own Coffee”. Attendees will also experience cutting-edge technology in the “House of You: A Home for Tomorrow” zone, where they can immerse themselves in a virtual reality experience of future living spaces from July 14-17, 2022, from 10:00 AM to 8:00 PM at Impact Exhibition Hall 5-7, Muang Thong Thani.

Chada Kuladilok, Head of Brand Strategy and Corporate Communications at SC Asset Corporation Public Company Limited, stated, “We are a brand that has always talked about creating a good morning, or For Good Mornings. For many people, waking up and enjoying a cup of coffee can set the tone for a great day. We want to bring our brand closer to this consumer group. It’s also a strategy to expand our customer base because attendees at this event may include both current homeowners and those planning to buy a home. Even if you’re not buying a home today, we want you to know us. It’s an opportunity for consumers to think of us when they want to buy a home through the activities we’ve created, using coffee as a bridge for attendees to discover their favorite coffee flavors and preferred home styles while getting to know our brand better. The theme of this event is The Future: Designing the Future of Thai Coffee. What we aim to present is to show consumers what experiences they can expect if they choose to become our residents, hoping that our brand will be one of the first they think of in the future.”

At the SC Coffee House, coffee lovers can find their perfect coffee flavor through a lifestyle quiz that explores different sensory experiences, including sound, color, and scent. The system will then process the results to suggest the coffee flavor that best matches their lifestyle, and they can receive 20 grams of coffee beans for free. The coffee beans available at the event can offer up to 8 different flavors from 3 renowned roasters in Thailand: Plearn Coffee Roaster from Loei, known for selecting beans that meet customer preferences; Fen Roaster, a famous roaster that carefully selects quality beans from farmers who understand coffee lovers well; and Preda Roasting House, a local roaster from Lampang that uses scientific techniques to ensure consistent flavor quality.

Next, coffee enthusiasts will encounter the highlight of the event, the “House of You: A Home for Tomorrow”, where they can experience a new way of living through an Immersive Living Experience that showcases the results of the quiz, allowing everyone to experience their dream home from SC Asset that best matches their lifestyle through 6 interesting brands: Bangkok Boulevard, Venue ID, Pave, V Compound, The Crest Park, and the newest brand, Reference.

Additionally, there will be a game zone where all attendees can enjoy fun and win prizes, concluding with a chill bar area where they can have the coffee beans they received brewed by a barista. They will also experience an exhibition from SC Asset showcasing future home-building technologies that residents will benefit from, such as Air Quality technology that improves indoor air quality and Smart Gate systems that allow residents to know who is visiting from the entrance of the project.

Another special feature of this event is that SC Asset has collaborated with Roots to produce coffee machines with coffee capsules in 3 flavors that reflect the 3 strengths of SC Asset: Caring, Sincere, and Fresh, which will be served for free to coffee lovers at this event.

Come and discover and experience something new from SC Asset as a provider of high-quality Living Solutions and after-sales services, ready to become the number one single-house brand in the hearts of consumers. In addition to focusing on developing and designing products based on Human-centric principles, we also incorporate innovations and technologies to enhance convenience and meet the lifestyle needs of residents in every dimension.

For more details about this event, please follow us at https://www.facebook.com/ThailandCoffeeFest and https://www.facebook.com/scasset.