Pruksa, a leader in home innovation and living solutions, is responding to the challenges of the high purchasing power market segment known as the Female Economy by employing a Collaboration Marketing strategy with the luxury fashion brand S’uvimol. This partnership aims to synergize marketing efforts by integrating the brand's design strengths into activities supporting the launch of the Passorn project, a new prime location in Jatujoti-Ramintra Expressway, featuring premium single-family homes that showcase meticulous attention to detail from Pruksa. The homes are distinguished by the Living Solution design concept, which not only meets the diverse lifestyle needs of the next-normal living era but also reflects the unique personality of the homeowners, embodying an image of success and distinctive style.

Ms. Angkana Likitjanya, Deputy Managing Director of Marketing and Corporate Affairs at Pruksa Holding Public Company Limited, discussed the concept of targeting high purchasing power female consumers, stating that women are a powerful market segment with significant purchasing decision-making authority for products and services, whether for themselves or their families. Therefore, marketing to female consumers is a crucial target group that every business must not overlook, including in the real estate sector. While residential developments across all projects, both horizontal and vertical, aim to reflect the identity and tastes of target demographics without focusing specifically on gender, it cannot be denied that over 90% of home purchases are made based on women's decisions.

Pruksa recognizes the challenge of marketing specifically to women, which led to the initiation of this Marketing Campaign. By leveraging the dynamics of fashion design and items that appeal to all women, Pruksa's product line includes the premium single-family homes under the Passorn brand, which align well with the definition of stylish women. These homes exude luxury and elegance, resonating with the character of S’uvimol, an A-list fashion brand adored by women worldwide, reflecting the personality of successful leaders.

Mr. Arichai Lalitkulanan, Managing Director of the Single-Family Home Business Group at Pruksa Real Estate Public Company Limited, revealed that "Passorn is Pruksa's premium single-family home brand. On June 25, we will launch the pre-sale of the Passorn Jatujoti-Ramintra Expressway project, featuring modern neo-style homes with uniquely designed living spaces that are larger than before. The master bedroom comes with a Walk-in Closet function, providing privacy with elevated taste, allowing for a fun mix and match of fashion, bags, shoes, and accessories in one’s own style, creating a space within the home that brings joy to everyday life. This premium housing development is designed to meet the needs of modern individuals.

The homes range in size from 50 to 70 square wah, with functional living spaces of 161 to 197 square meters, featuring 4 bedrooms and spacious parking for 3 cars, catering to the new lifestyle where people spend more time at home for work, relaxation, exercise, and hobbies. With the Living Solution design concept, every home includes a Grand Free Space function that can be adapted to personal preferences, responding to the new lifestyle changes in all dimensions of life. Additionally, the homes are equipped with electrical systems to support the installation of electric vehicle chargers (EV Chargers) for modern travel lifestyles, located just 5 minutes from the Chalong Rat Expressway, connecting Ekkamai-Ramintra, ensuring privacy with only 99 homes in the project, starting at an attractive price of 5.99 million baht. Customers who book on the pre-sale day will receive special discounts and various benefits, along with an Exclusive Gift Set from S’uvimol.

Ms. Patcharapimol Yangpapakorn, Executive of the S’uvimol brand, expressed her delight in the creative ideas that emerge when the two brands collaborate, as design reflects personality, style, and true identity. The collaboration in special activities with Pruksa marks another step in expanding brand awareness for S’uvimol and contributes to driving the market for both brands that complement each other perfectly.

The uniqueness of the S’uvimol brand lies in its exotic leather bag designs that offer a distinctive texture and geometric shapes, embodying a luxurious yet sweet and powerful style that reflects creative thinking and meticulous living. Meanwhile, the Passorn brand stands out with its new standard home designs that cater to modern lifestyles and reflect the persona of success. The Passorn X S’uvimol campaign thus merges the innovative home brand with leading fashion design, reflecting the success of modern individuals. The brands have created an Exclusive Gift Set, including a small heart-shaped purple bag crafted from premium crocodile leather, a special color designed exclusively for Passorn, which customers can personalize at any S’uvimol branch. Additionally, there will be a limited-edition scarf and a cardholder produced exclusively for the Passorn brand.

For more details, please call 1739 or visit the website https://www.pruksa.com/passorn/chatuchot-ramintraexpressway