Ailink Vision Co., Ltd., a leading importer and distributor of world-class eyewear, celebrates its remarkable success in overcoming the economic crisis and the COVID-19 pandemic, achieving profits and sales that defy the economic downturn. The company has established itself as the top importer of functional eyewear brand ic!berlin in Asia, aiming to become the number one seller globally by emphasizing product quality, building trust, modernity, and durability. They have also launched the ic!berlin YOUNG Collection for the first time in the world, catering specifically to Asian fashion enthusiasts.

Mr. Prabhan Padungkiatsakul, Managing Director of Ailink Vision Co., Ltd., stated that after the COVID-19 pandemic situation improved and Thailand reopened, all businesses have become more active, quickly driving economic recovery. Ailink Vision has been proactive in adjusting its marketing strategies since the early days of the pandemic in late 2019 to the present. This includes promotional campaigns for both sunglasses and prescription glasses, expanding its customer base to target working professionals and eyewear enthusiasts, and launching as the distributor for Dior eyewear. Additionally, the company has honored Ms. Aff Taksaorn as the first female brand ambassador for ic!berlin, a popular functional eyewear brand from Germany, resulting in a 20% increase in female consumers in the ic!berlin market, which traditionally had a male customer base of about 70%. This led to the nickname “Aff Taksaorn Eyewear.”

This year, Ailink Vision has allocated a budget of approximately 30 million baht for aggressive marketing and advertising, both online and offline, organizing promotional events with major dealers and eyewear retailers nationwide. Notably, this year, ic!berlin has chosen Mr. Mark Prin Suparat as the first male Asian brand ambassador to expand its customer base, particularly targeting younger consumers, including students aged 18-20. The presence of both brand ambassadors has brought a fresh dynamic to ic!berlin, boosting sales and profits by 15%, making it the top seller in Asia for the past two years. Despite the challenges posed by the COVID-19 crisis and the economic downturn in Thailand, Ailink Vision has excelled in the eyewear market, which many consider a luxury product.

This year, the company aims to achieve sales of 500 million baht, representing a 15% growth with a market share of 20%. This target seems achievable based on the sales growth of over 50% in the first five months of the year compared to the pre-COVID-19 period.

Currently, the overall value of the eyewear market in Thailand exceeds 1 billion baht. Ailink Vision remains committed to reinforcing its position as a trendsetter in eyewear by selecting premium, limited-edition brands that are modern and diverse for consumers. The company also focuses on promotional campaigns for dealers, targeting high-income groups and fashion-conscious working individuals. Exciting news for ic!berlin fans: today marks the launch of the ic!berlin YOUNG Collection for the first time at KT Optic in Mega Bangna, where Mr. Chatchawal Vanichpaisit, Managing Director of Krungthai Optic Co., Ltd., has organized a special promotion for ic!berlin fans. Customers who purchase any ic!berlin eyewear in-store today will receive a limited-edition ic!berlin shirt signed by Mr. Mark Prin, with only 50 pieces available, valid from today until June 30, 2022.

Mr. Jan Kohne, CEO of ic!berlin, stated that ic!berlin, a leading eyewear brand from Berlin, Germany, has been established for over 20 years, producing eyewear with unique features sold worldwide. They offer the lightest eyewear made from premium-grade stainless steel medical materials that are non-irritating to the skin. The brand combines functionality and fashion with a hinge design that does not use screws or bolts to connect the frames, allowing the temples to bend without breaking and providing high flexibility. If the temple comes loose, wearers can reassemble and use them normally. ic!berlin has developed and patented the laser-cut connection points for the temples, reinforcing its innovation and preventing counterfeiting. With these distinctive features, ic!berlin has won the hearts of consumers worldwide for over 20 years, having designed and sold over 1,500 styles, with only 150 styles currently available globally. Thailand is the largest market for the ic!berlin brand in Asia.

During this visit to Thailand, ic!berlin expresses its congratulations to Ailink Vision for achieving the highest ic!berlin sales in Thailand, ranking number one in Asia. To celebrate this success, ic!berlin has designed and produced eyewear under the name ic!berlin YOUNG Collection, which is compact, lightweight, and colorful, especially suited for Asian consumers.

For the direction of the ic!berlin eyewear brand this year, the focus remains on innovation and new technologies to enhance modernity and convenience. This year, ic!berlin plans to launch new collections to cater to consumers, with a particular emphasis on Asia as a significant market capable of achieving the highest sales consistently.